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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo prices revamped 2014 lineup

Volvo has made quite a few changes to its US lineup for the 2014 model year. The C30 hatchback and C70 convertible are gone; the S60, S80, XC60 and XC70 have all been reschnozzed; and in a few months, Volvo will bring its V60 wagon across the pond for Stateside consumption. Only the range-topping XC90 carries on unchanged, though a brand new version is expected to launch sometime next year.
The S60 starts as low as $32,400 for the entry level T5 model, and reaches as high as $45,700 for the T6 R-Design Platinum trim. The larger S80 sedan starts at $39,900, with its range-topping T6 Platinum version commanding $48,150. XC70 pricing ranges anywhere from $34,500 for the 3.2 FWD to $45,650 for the T6 Platinum, XC60 numbers span from $34,850 to $49,800, and XC90 prices start as low as $39,700 and as high as $45,400. None of these prices include $895 for destination, and pricing for the swoopy V60 wagon has not been released just yet.
While the majority of Volvo's 2014 model year enhancements are visual, some neat updates have been made mechanically, as well. There's a new Advanced Quick Shift mode for the six-speed automatic transmission that's paired with the turbocharged six-cylinder engine, and Volvo says that the S60 R-Design will now scoot to 60 miles per hour two-tenths of a second quicker (5.3 versus 5.5). In the XC60 R-Design, AQS improves 0-60 acceleration by four-tenths of a second, down to 6.2 from 6.6 seconds.

Volvo V60 Polestar is one hot hauler

Earlier this year, Polestar jumped from the racetrack to the showroom with its own take on the Volvo S60 sedan. And given the similarity and the proud history of hot Volvo wagons, not to mention the spy shots and teasers, we knew it would only be a matter of time before Volvo's racing partner would return with a similar take on the V60. And that's just what it's done.
Powering the new Volvo V60 Polestar is the same 3.0-liter turbocharged inline-six as the sedan, driving 350 horsepower and 369 pound-feet of torque to all four wheels through a six-speed automatic transmission and Haldex all-wheel-drive system. Hitting 62 miles per hour reportedly happens in the same 4.9 seconds as the sedan, on its way to a stop speed of 155 mph.
The power upgrades come courtesy of a twin-scroll Borg Warner turbocharger, intercooler and overhauled exhaust system. Other upgrades over Volvo's own R-Design model include stiffer springs, Öhlins shocks, 20-inch wheels, Brembo brakes and a full aero kit, not to mention an upgraded cabin from which to command the performance.