1971 Volvo P1800e Coupe on 2040-cars

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Volvo recommits to Sweden with development of next-gen platform and engines

Taking into account the facts that Volvo is now owned by China's Geely and how poorly the European automotive market has been recently, we would have definitely understood if Volvo moved production of its products out of its home market. And yet, the automaker has confirmed that it will be investing billions of dollars into new platforms and engines that will be made in Sweden. On a global scale, Volvo is making roughly $11 billion of investments, and close to half of that is being earmarked for Sweden for plant expansion and upgrades.
The new Scalable Product Architecture (SPA) platform will be the used as the basis for most future Volvo products starting with the next-generation XC90 that will be debuting at the end of 2014. SPA will be used to make up two-thirds of Volvo's sales, and gives Volvo a quicker and easier break from Ford-derived platforms. As for the Volvo Engine Architecture (VEA) family of engines, there are really no details about this mill except that it will be a four-cylinder that is more fuel efficient than current engines.
Scroll down for the Volvo press release.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo Concept Coupe is a long-legged Swedish GT [w/video]

They may not be the first thing that comes to mind when you think of the marque, but Volvo has a long and surprisingly lustrous lineage of coupes in its stable, from the P1800 to the 142 to the Bertone 262C to the 780 Bertone and the recently departed C70. Few of those two-doors have stood the test of time the way the voluptuous P1800 has, a fact the company's designers are apparently keenly aware of. It is that exact model that Volvo says they've drawn upon for this new Concept Coupe, and while the showcar bears little resemblance to the smaller P1800 that inspired it, both cars have a visual grace and presence that has often eluded the brand's grasp.
While not completely ripping up the design language established by the 2001 S60 in 2000, the Coupe Concept is arguably the most radical design statement we've seen from Volvo in well over a decade. Gone is the tone set by the drop-shoulder hood, and in its place is a more flowing, organic look, with the generous proportions of a grand tourer. The concept is a particularly nice piece of work, from its new T-shaped daytime running lamps to its pronounced rear fenders that subtly echo those of the P1800. Interestingly, Volvo informs that the first production model to benefit from this new aesthetic will be the next-generation XC90 crossover - and judging by the teasers we recently saw, this language looks like it'll translate nicely to the CUV's larger shape.
The Concept Coupe is powered by a through-the-road plug-in hybrid architecture composed of a twincharged 2.0-liter four-cylinder powering the front wheels and an electric motor servicing the rears. All-in, Volvo says the system is good for 400 horsepower and 443 pound-feet of torque.