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Future Polestar Volvo models could feature diesel, EV tech

Volvo's Polestar sub-brand has made the transition nicely from being the company's racing arm to building some seriously cool, Swedish cars. Now that it has a few models under its belt, it plans to grow larger and greener. The next-generation of Polestar-tuned vehicles are rumored to include high-performance hybrid and diesel powertrains.
While it still doesn't have the brand recognition of BMW M or Mercedes-Benz AMG, Polestar is on the growth path. It's representatives recently told Autoblog that its latest, tuned S60 and V60 models "mark the start of an extended production car model range." In addition to that expansion, Volvo has given its performance division a greater responsibility for engineering future vehicles, according to Autocar. It even helped develop the new Drive-E engine, which we quite liked when we took it for a spin in an S60.
Polestar's boss hinted at a hybrid model to Autocar, a move that seems obvious once you think about it. The Drive-E engine was designed from the beginning to accept hybrid layouts. The division's plan is to put and electric motor on the rear axle to both increase torque off the line and provide all-wheel drive. As Drive-E also offers diesel variants, that is in the cards as well for the future, but the company didn't go into much detail. Polestar appears to be the upcoming shooting star of the performance car world.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Geely to release models developed with Volvo in 2015

Geely and Volvo will finally team up for a jointly developed vehicle, more than three years after the safety-minded Swedish brand was gobbled up by Geely's parent company, according to a report in Automotive News Europe. The story quotes Geely's CEO, Gui Sheng Yue saying, "We have entered into actual research and development stage and I believe we can see the new product in the year after next."
That means 2015, which is a mighty ambitious timetable to bring a vehicle to market. But as Geely's CEO explains, life isn't going to get any easier in the Chinese market, "Competitive pressure on domestic brands in the China market should increase considerably in the coming years as most major international brands are strengthening their presence," he told ANE. Those statements also tell us that we shouldn't expect to see Geely on American shores any time soon. The brand is simply too focused on topping the Chinese market, at least among CDM brands.