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New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Volvo, Others to Assume Liability for Driverless Cars | Autoblog Minute

Self-driving cars could make our commutes a breeze but what happens when something goes wrong? Three industry leaders step up with an answer. Autoblog's Adam Morath reports on this edition of Autoblog Minute. .FW Mercedes-Benz Volvo Autoblog Minute Videos Original Video john krafcik Hakan Samuelsson

Volvo: Tesla's Autopilot is just a 'wannabe'

Using the words "unsupervised wannabe" in an interview with The Verge, Volvo's Trent Victor says the Tesla Autopilot is "giving the impression it's doing more than it is." According to Victor, Tesla's self-driving tech is merely appearing to be autonomous because, with the Tesla system, the driver has to be fully alert all the time, ready to regain control. Tesla says its system is Level 2 autonomous, although some experts regard it as Level 3, which means it takes over safety-critical functions from the driver. Volvo says it pays more attention to actual crash avoidance, and that its Drive Me system is Level 4 autonomous, meaning that in the event of a hazardous situation the vehicle will handle the appropriate procedures and bring itself to a halt in a safe fashion. There will be no need for the driver to take action, which is important in case the driver has been incapacitated while the Drive Me autopilot has been controlling the car. Another thing with the Volvo setup is that it monitors the road in case of a conflict situation, or someone suddenly appearing in front of the car, be it a pedestrian or a runaway child. Tesla has never said that its Autopilot is anything other than a beta version under trial usage. It costs $2,500 when you purchase your Model 2 or X, or $3,000 as a add-on once you've taken delivery. The company also just announced that it would offer Autopilot for free as part of a one-month trial. Tesla declined to comment on Volvo's comment. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The VergeImage Credit: AOL Green Tesla Volvo Technology Autonomous Vehicles Electric Future Vehicles Tesla Autopilot volvo drive me