2003 Volvo S80 2.9 Sedan 4-door 2.9l on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Watch Polestar talk about the development of its super S60

Polestar is getting ready to deliver its first production car, the Volvo S60 Polestar. Letting the S60 stretch its legs, Polestar Racing driver Robert Dahlgren took the blue sedan from Barcelona, Spain to Jokkmokk, Sweden - stopping for wet-weather testing in Germany along the way.
Dahlgren narrates the journey of the "pilot project" that has 350 horsepower and around 368 pound-feet of torque, and will perhaps be the first in an era of hardcore Volvo production cars. It will go on sale in Australia this Summer, with other markets "under investigation." While we non-Aussies wait with fingers crossed, there's a video below to enjoy.

Volvo to complete concept car trilogy in Geneva

Volvo went through some doldrums around the same time it was bought by Geely, but it proved that it was back when it unveiled the P1800-inpsired Concept Coupe last August at the Frankfurt Motor Show. It followed up with the sleek Concept XC Coupe crossover (pictured above) in Detroit that echoed the next-generation XC90. Now, the Swede is readying one more concept to bring the trilogy to an end, and act as the centerpiece of its display at the Geneva Motor Show in March.
There are no images of the new concept yet, not even a teaser, but Volvo says that like the other two, it's designed by Thomas Ingenlath and shares common design elements. Since it has already imagined a future coupe and crossover, maybe the concept is a sedan. Volvo has confirmed that it rides on the modular Scalable Product Architecture platform that is being used on multiple future production models and uses its new Drive-E four-cylinder engine family.
The Concept Coupe and Concept XC Coupe will be on display with the new concept in Geneva so that visitors can get a complete idea of Volvo's future. Hopefully, the company has finally righted the course and is ready to compete on the world stage again. Scroll down to read Volvo's few details about the new concept.