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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2021 Volvo XC60 Review | Swedish design; no assembly required

The 2021 Volvo XC60 may not be the first car to spring to mind when considering European luxury crossovers, but despite lacking the cachet of tier-one manufacturers, it is a solid, safety-first offering with attractive styling and excellent interior design, rising above the mainstream market and rivaling some of the continent’s best. The XC60Â’s cabin is uniquely Swedish: clean, modern and at its tastefully adorned best when done up in earth tones and natural wood trim. You won't confuse it for something from Germany or Japan. Its seats are among the most comfortable and supportive of any luxury car under $100,000, and its Sensus infotainment system is capable and flexible. No Volvo is perfect. Wheel size upgrades tend to disproportionately impact ride comfort, and Sensus can be slow to boot up and respond to inputs. Its powertrains are also lacking in refinement, with even the 400-horsepower plug-in hybrid model (Formerly the T8; now dubbed “Recharge”) lacks polish despite its robust performance. But the XC60 is nonetheless impressive, and thanks to its diverse array of powertrain options and versatile tech suite, this luxury crossover offers something for everybody. WhatÂ’s new for 2021? For 2021, the XC60 is largely carry-over. Models with the T8 powertrain are now referred to as “Recharge,” which is VolvoÂ’s new universal name for its plug-in hybrids. Keyless entry is now standard, along with illuminated door handles. WhatÂ’s the interior and in-car technology like? VolvoÂ’s attractive and refined shape is mirrored in its stylish, welcoming interiors. With premium materials and beautiful design from top to bottom, itÂ’s difficult to find anything negative to say about the XC60Â’s interior. Open-pore wood and real metal are both available depending on trim, and Recharge Inscription models even get an Orrefors crystal gear selector. VolvoÂ’s Sensus infotainment suite is compatible with both Android Auto and Apple CarPlay, and also offers robust integration with phones via Bluetooth, including speech-to-text, allowing it to read and compose text messages without outside assistance. Sensus lacks polish in some areas, offering slow boot-up times and menus that can be difficult to navigate on the road. Still, several of our editors appreciate its touchscreen layout and find it less overwhelming than admittedly quicker and flashier systems like Mercedes' MBUX and BMW's iDrive.