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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo P1800 restomod by Cyan Racing is coming to the U.S.

Cyan's Racing's heavily modded Volvo P1800 will soon be making its North American debut, and it'll be available to purchase in America. Based on the sleek 1961-72 coupe that just might be the sexiest car Volvo ever made, it's been transformed by the wizards at the race engineering firm previously known as Polestar into a 420-horse tire-shredder. We've waxed on about the Cyan P1800 before, admiring its lighter-than-a-Miata curb weight thanks to carbon fiber body panels, while marveling at its beautifully minimalist turbo 2.0-liter Volvo four. The driving experience is meant to be truly analog, from the manual gearbox to the lack of ABS and traction control. The entire suspension was redesigned and even its profile isn't quite identical to the original P1800 — the greenhouse, for example, has been repositioned. Best of all, its metamorphosis from antique to hot rod was performed not by some fly-by-night operation, but by an actual race shop, the one that turned the Volvo 850 into a Super Touring race car. The Polestar firm was so successful, Volvo actually bought them out, subsequently turning the brand into its performance EV subsidiary. Cyan Racing says the only things that remain from the original P1800 is the steel frame, hood release, handbrake, and windshield wipers. Everything else, including the glass, was manufactured uniquely for this car.  A year ago, Cyan said that the entry price for this unique combination of classic design and race-inspired performance was $500,000. When it becomes available stateside, however, the starting price will be, according to Cyan, "around $700,000". With that eye-watering price, customers get to personalize each P1800 to their liking. Cyan says the car was engineered so that it could be "tailored into anything from a lightweight, high-performance cafe racer to a grand tourer." The Cyan Volvo P1800 will make its North American debut at The Quail during Monterey Car Week.

Volvo Concept Recharge full of sustainable materials

In June, Volvo showed us the conceptual exterior of its future vision in a swoopy wagon-like package called the Concept Recharge. The Swedes are now ready to show us the vision's interior and tell us what it's made of, calling it "a manifesto for Volvo Cars' future." With the context being Volvo's aim of selling only EVs by 2030 and being carbon neutral by 2040, the battery-electric Concept Recharge is a way for the automaker to get there and look stylish while doing it. It starts and nearly ends with employing sustainable, recyclable materials everywhere. Outside, the front and rear bumpers and the rocker panels are fashioned from flax composite. Only six percent of the materials in the specially developed Pirelli tires come from fossil resources, the rest from recycled and renewable materials like natural rubber, bio-silica, rayon and bio-resin. Every aspect of the bodywork has been shaped to increase aerodynamic efficiency, from the wheel design to the compact, upright rear end. Efficiency will also be a key development for the batteries. Volvo hasn't mentioned those yet in regard to the concept, but we know the company doesn't simply want to add more cells to increase range, since that adds weight and increases a vehicle's carbon footprint. Volvo is working with Swedish firm Northvolt on more energy-dense battery packs with shorter charging times. Inside, the Concept Recharge takes an evolutionary leap from the sustainable cabin now available in the C40 Recharge. The seat backrest and top of the instrument panel are dressed in "responsibly sourced Swedish wool" woven into a breathable, additive-free cloth. The seat bolsters and door panels areas that will see a lot of contact are covered in Tencel, a soft-touch yet durable cellulose fiber product. The floor and lower doors are wrapped in 100% wool. The seatbacks, the fronts of the headrests, and part of the steering wheel are covered in a material Volvo developed called Nordico. The company's being secretive about the composition, only telling us that Nordico's been created out of recyclable ingredients found in sustainable forests. And flax composite shows up again inside in the storage pockets, the back of the headrest, and the footrests. The automaker says that if the Concept Recharge's battery is charged using renewable energy, it would contribute less than 10 metric tons of CO2 over the wagon's lifespan. The U.S.