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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

2015 Volvo S60 T6 Drive-E [w/video]

The Swedes Bend Sixes And Fives Into Fours
With government agency pressures mounting, the auto industry's latest engine and powertrain trends invariably include the cobbling of heretofore eight-cylinder models into charged (either turbo- or super-) six-cylinder models, six-cylinders into charged four-cylinders and so on. And then there's the mating of these downsized engines to fuel-saving automatic transmissions with ratio counts previously reserved for bicycles and semi trucks. Volvo can at last follow suit with the best of Germany and Japan thanks in great part to an $11-billion multi-year investment by its Chinese owners, Geely.
After we survived the recent Frankfurt Motor Show marathon of news and reveals (chief among said bits being the stunning Volvo Concept Coupe), we were escorted by the Swedish automaker to the far less frenetic air of southern France to explore the most significant step yet in the company's new life. Volvo's entire movement of new tech is referred to as Drive-E, and it includes these all-new four-cylinder engines we just tested, a new modular architecture called Scalable Product Architecture (SPA) that will first be found under the next-generation XC90, along with a host of other onboard advancements. Think of it as a Scandinavia's version of Mazda Skyactiv, a total-systems approach to developing more efficient yet more sporting new models.

Volvo releases extensive model updates for 2014

The 2014 model year is going to see big changes for the Volvo lineup. The biggest news is that the "60 cluster" models (the S60, V60 and XC60) are receiving some substantial updates despite not being all that old, and Volvo is also refreshing the S80, V70 and XC70 models. Of course, the 2014 model year also marks the departure of the C30 and C70 from its lineup, and we still have at least a year to wait until we see the redesigned XC90.
Except for the XC90, all of the 2014 Volvos will be getting noticeable design updates. The S60, V60 and XC60 get more in-depth changes, including a full front facelift. All will use an evolution of the "naughty" design that debuted on the S60. The rear of all three cars get some changes, too, most notably consisting of the reshaped rear fascia with the integrated exhaust outlets. S80, V70 and XC70 will get more minor changes - mostly to bring them in line with the fresher models. The XC70 keeps is rugged plastic cladding, but it gets some stylish wheels with what look like arrowhead accents.
Inside, all of these updated models will new in-car technology such as the Sensus Connected Touch infotainment system and the adaptive digital display with a TFT (thin film transistor) screen. This reconfigurable screen allows the driver to choose between three different themes - Elegance, Eco and Performance - which changes the color and layout of the background. Other new features include heated windshields, Active High Beam Control for the headlights, paddle shifters for a little added driver involvement and IntelliSafe active safety systems (City Safety, Pedestrian Detection and Road Sign Information) The S80, V70 and XC70 will also add heated steering wheels to their respective options sheets, too.