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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo Concept XC Coupe is ready to hit the slopes

There's something inescapably right about a Swedish car with a set of skis on its roof. It doesn't matter if it's a Jurassic-era Volvo Amazon, a Saab 900 Turbo, or even a Koenigsegg Agera R. Surely it's some sort of Scandinavian birthright... right along with immaculate complexion. The latest to carry on that tradition in fine form? The Volvo Concept XC Coupe, just released at this week's Detroit Auto Show.
The two-door, four-seat XC Coupe rolled onto stage here at Cobo pre-outfitted with a matching ski box, looking sharp on its 21-inch wheels. According to Volvo, the box isn't an afterthought - in fact, the XC Coupe's design itself was "inspired by modern sports equipment."
As for the rest of the concept's genetic makeup, at this point, we don't have much to go on. Volvo has admitted that the XC Coupe rides atop its new boron-steel-intensive Scalable Product architecture, but it has declined to outline any sort of powertrain details. We're not sure if this showcar has any production future, but we do expect for its design language to inform the next-generation XC90 crossover.

First production Volvo S60 Polestar shown off

With the Volvo S60 Polestar going on sale in Australia this June, Volvo has finally released images and specs for the production version of the performance sedan. While no official build number has been announced, one image of the car's steering wheel shows a serial number plaque that says "No. 000/100" indicating that production will likely be limited to just 100 units in Australia. The press release states that the Australia run of Polestar-tuned S60s is a "pilot project" and that other potential markets are "under investigation."
Although it looks very similar to the S60 Polestar Concept we first saw at the LA Auto Show last year, the production version of the car sports a few changes. Visually, the front and rear fascias have been slightly modified from the concept car, as have the matte-black wheels. Inside, we see a different steering wheel that adds the aforementioned build sequence plaque but loses the suede leather accents, and there is also a sportier looking shift lever with a chrome handle that features a Polestar logo.
As for performance figures, rather than the 508-horsepower of the S60 Polestar Concept, the production version will be limited to 350 hp and more than 368 pound-feet of torque, which is still an improvement of about 25 hp and at least 14 lb-ft over a 2013 S60 R-Design. Polestar also tuned the six-speed automatic transmission and Haldex all-wheel-drive system for optimal performance leading to a top speed of 155 miles per hour and a 0-62 mph time of 4.9 seconds. The production S60 Polestar will still get suspension, brake and aerodynamic upgrades.