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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo V60 Polestar is one hot hauler

Earlier this year, Polestar jumped from the racetrack to the showroom with its own take on the Volvo S60 sedan. And given the similarity and the proud history of hot Volvo wagons, not to mention the spy shots and teasers, we knew it would only be a matter of time before Volvo's racing partner would return with a similar take on the V60. And that's just what it's done.
Powering the new Volvo V60 Polestar is the same 3.0-liter turbocharged inline-six as the sedan, driving 350 horsepower and 369 pound-feet of torque to all four wheels through a six-speed automatic transmission and Haldex all-wheel-drive system. Hitting 62 miles per hour reportedly happens in the same 4.9 seconds as the sedan, on its way to a stop speed of 155 mph.
The power upgrades come courtesy of a twin-scroll Borg Warner turbocharger, intercooler and overhauled exhaust system. Other upgrades over Volvo's own R-Design model include stiffer springs, Öhlins shocks, 20-inch wheels, Brembo brakes and a full aero kit, not to mention an upgraded cabin from which to command the performance.

Volvo planning Golf rival, 'breathtaking' C60 coupe

Despite just having refreshed nearly its entire portfolio, Volvo is still in the middle of a big product offensive. Vehicles like the C30 hatchback and C70 convertible have been given the axe, but a brand-new platform is being developed in addition to the Scalable Platform Architecture (SPA) that will underpin larger vehicles. According to Automobile, this means some very interesting newcomers may be on tap for the brand.
Volvo, in collaboration with Geely, is said to be working on a new platform about the size of a Volkswagen Golf that will likely spawn both a sedan and hatchback. Automobile reports that while the automaker's new scalable architecture is quite flexible, it cannot be stretched (or rather, shrunk) to accommodate a smaller vehicle.
Instead, SPA will be used for the company's larger offerings, starting with the V40 on the small end. (Though to our eyes, the current V40 looks plenty Golf-sized to us.) A new XC40 is apparently in the works, as is an S90 flagship, and new versions of the XC60, XC90 and S60 will all be coming based on this new flexible architecture.