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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Volvo introduces 2022 C40 Recharge crossover, announces all EV sales will be online-only

Volvo plans to become an electric car brand, with EVs making up half of sales by 2025, and all sales by 2030. Volvo has now also announced that as part of its electric future, it will move all vehicle sales to online-only, and will expand its customer services. The first car to be sold online-only will be the all-electric C40 Recharge, which the company showed off in a sneak peek during in the “Volvo Moment: Recharge” video above. The 2022 Volvo C40 Recharge is a fastback-style “crossover coupe” with an upright stance. It features a 78-kilowatt-hour battery providing 260 miles of range, according to Volvo. With electric motors front and rear, it'll do 0-62 miles per hour in 4.9 seconds. Volvo claims a 0-80% charge in 40 minutes. It will be VolvoÂ’s second car (after the XC40 Recharge) using the Google Android Automotive Operating System for its infotainment, much like that introduced on the Polestar 2. The C40 will also be completely leather-free, signaling a move away from leather for all Volvos in the future. To begin, the Volvo C40 Recharge is available for order online at Volvo Studios in New York, Milan and Tokyo. Volvo C40 Recharge View 35 Photos Along with sales going completely online, Volvo will expand its Care by Volvo program beyond vehicle subscriptions to offer a complete care package. Customers can enjoy greater convenience, with the package covering insurance, warranty, maintenance, roadside assistance and even home charging options. Volvo cars can still be custom ordered, but it will also offer a number of pre-configured packages for faster delivery of its vehicles to customers. Pricing will be pre-fixed, removing the need for haggling with a dealer and wondering if youÂ’re getting the best price for your vehicle. Dealers arenÂ’t being put out to pasture, though; Volvo says its retail partners “remain a crucial part of the customer experience and will continue to be responsible for a variety of important services such as selling, preparing, delivering and servicing cars.” Volvo intends to become fully climate neutral by 2040. To help with that, it will adopt some of the same practices as spinoff brand Polestar, by enacting full transparency in its supply chain, and using blockchain technology for sensitive raw materials like cobalt. Volvo will also perform on-the-ground audits to ensure everythingÂ’s on the up-and-up in its supply chain. Related Video: This content is hosted by a third party.

Volvo details new drive assist features for next XC90 and future models [w/video]

Volvo wants us to know what kinds of new technology will be under the sheetmetal of the offerings that will sit on its Scalable Platform Architecture, the first of which will be included on the 2015 Volvo XC90 arriving at the end of next year. The silicon-chip onslaught starts with detection and auto braking for vehicles, pedestrians, cyclists and large animals. The company's animal detection tech now works at night thanks to better cameras and exposure controls.
Also due for the high-riding wagon are road edge and barrier detection with steer assist, a setup that identifies the edge of the road - even ones without markings. The system can steer the car back into its lane if it detects the driver is about to leave the road or collide with a barrier. Adaptive cruise control with steer assist allows the car to not only follow the flow of traffic on a straight road, but steer itself automatically.
Beyond that, the company is planning on other safety advances, but these will rely on automaker cooperation and infrastructure upgrades. Volvo has signed a memorandum of understanding with the Car 2 Car Communication Consortium on the subject of standards for communication between cars and wants to have it implemented by 2016. Sensors in traffic lights will enable Green Light Optimum Speed Advisory, which tells a driver how fast to go on a give stretch of road so as not to hit a red light. Weather, road condition, road works and emergency vehicle warnings will also inform drivers of new developments on the road. And autonomous parking, which Volvo has already demonstrated, stands to put a lot of valets out of work since it allows the car to find its own parking space without a driver inside.