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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Paul Newman's overachieving 'Volvette' up for bid

For the longest time, it was the ultimate suburban family hauler. But this particular Volvo wagon had a life far beyond the Wegmans parking lots and high school playing fields. This particular 1998 V90 belonged to no ordinary soccer mom or dad, as Paul Newman owned it. Maybe he raced it around the rural roadways of Westport, Connecticut, with kids is tow or to pick up pizzas. The actor, who owned a race team in and out of three decades and racked up four SCCA National Championships, was given the “Volvette” as a surprise gift from one of his teams in 2007, so-called because it was crammed with a 400 horsepower 6.0-liter Chevy LS2 engine and four-speed automatic found in sixth-generation Corvettes from 2005 to 2007. The car, as well as dozens of artifacts of NewmanÂ’s racing career including rings, medals, art, and memorabilia, are on auction currently at RM Sotheby's online: High Speed: Paul NewmanÂ’s Racing Legacy. Bidding closes June 13. The V90 is one of two Newman machines on the block. Estimated winning bid is expected to be $20,000 to $25,000. NewmanÂ’s affection for Volvos dated back some time: his first pumped-up Swedish example was a1988 Volvo 740 powered by a 3.8-liter turbocharged V6 from a Buick Grand National. The car recently sold on Bring a Trailer for $87,777. The middle-child swapped Volvo was a 1995 960 with a supercharged 5.0-liter Mustang V8. Newman famously convinced friend David Letterman to get one (Letterman once co-owned Rahal Letterman Lanigan Racing). Quipping that Volvo station wagons were “just as ugly as homemade shoes,” Letterman nevertheless ordered one and went on to rave about it. With upwards of 400 horsepower or more, one such modified Volvo 960 tested by Car and Driver was as fast as a mid-Â’90s Mustang Cobra. The hot-rod Volvo currently on offer accommodates Porsche 911 components in the front end and mods to the driveshaft. Says the auctionÂ’s description, “The exterior was kept unchanged, as Newman was known to prefer a stock look with his Swedish station wagons.” Sadly, Newman had not enough years left to sufficiently enjoy the Volvette. He died of cancer at age 82 a year after it was given to him. Related video: Celebrities Buick Volvo Auctions Automotive History Wagon

Volvo EX30 interior is minimalism with clever tricks and a sound bar

Volvo's given us another piece of the battery-electric EX30 puzzle. Our first proper glimpse of the interior proves Volvo was not overstating its focus on minimalism in the EX30. We've gone years now accusing infotainment screen of looking like tablets bolted to the dashboard. The centrally placed screen in the EX30 doesn't resemble an iPad on an instrument panel, it looks like a genuine tablet laid on a shelf. We look forward to finding out whether it can be unlatched from the clip-like supports on the sides. The automaker says all information is presented through the 12.3-inch portrait screen, despite the small curved screen mounted to the steering column behind the wheel. Our guess is the small screen is a gear selection indicator, if it's not for tiny info bites like speed and navigation, akin to what's on the Volkswagen ID.4. The large screen offers a "Calm" setting limiting the display to vitals only, letting some welcome dark into the cabin. For the first time in a Volvo, wireless Apple CarPlay is part of the infotainment functionality. The instrument panel has as least one trick of its own, being a sound bar laid across the top, under the windshield — the same kind of sound bar you'd buy for an OLED television. The unit in the pic is from Harman Kardon; we're not sure if that's standard fit or if it's an upgraded unit that goes with the optional Harman Kardon audio that will be available. Volvo says the EX30 will be the first application of a sound bar in a production car, chosen in part because the bar's clustered speakers cut down on wiring and open up space elsewhere. That's right, the sound bar contains the only speakers in the cabin. The space in the doors where speakers normally go has been converted to storage. Speaking of which, the EX30 picks up a few tricks we saw first on the battery-electric Nissan Ariya. The Volvo's glovebox has slid sideways to the center of the IP, accessible to the driver without leaning over. The center console slides fore and aft, providing cupholders in easy reach or more space for notions. The power window controls are on the center console as well, we hope located on a segment that doesn't slide. Volvo one-ups the Ariya by placing protective walls around the console's storage area on the floor, so little items don't roll left and right.