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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2023 Volvo S60 and V60 get small updates

The Volvo S60 sedan and V60 wagon have been updated for the 2023 model year, their mid-life refresh. We don't know the specifics of how our U.S.-market models will be updated, a Volvo spokesperson telling Car and Driver that information comes this spring. We can look to Europe for the broad strokes, however, and it appears we won't have to look too long nor too hard. The S60 sedan hasn't changed in front, whereas the V60 gets a revised lower front fascia with slightly wider intakes accented by blades of chrome garnish, and a center intake that's a wee bit taller than on the current model. In back, both cars hide their tailpipes. There will be at least one new wheel option as well, six-spoke jobs cribbing from the aero rims designed for the XC40 Recharge. And that's all we have to say about that.  Inside, Google's Android Automotive infotainment software continues its propagation throughout the Volvo lineup, bringing the same functionality to the 9-inch display that we've sampled in a few other Swedish offerings so far.   We only get the 2.0-liter turbocharged four-cylinder engine in the United States, aided by 48-volt mild-hybrid (an update for 2022) or plug-in-hybrid electrical assistance depending on trim for the S60, while the V60 wagon — not the lifted V60 Cross Country — is only sold as the Recharge Polestar Engineered in the United States. Don't expect any deviations on the ICE side, but the PHEV trims benefit from a larger battery and more powerful motor.  In Europe, the B3 and B4 trims will enjoy a new seven-speed dual-clutch. We don't expect that gearbox to be headed our way. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What makes the Volvo V60 Cross Country a Cross Country | Autoblog

Volvo to add 1,300 jobs, ramp up production in Sweden

The expansion of the factory is part of an $11-billion investment Volvo's Chinese owners, Geely, are making.
Volvo Cars is adding 1,300 new jobs and ramping up production at its factory in Gothenburg, Sweden, in response to increased consumer demand for its vehicles.