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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo S60 Polestar entering limited production in Australia [w/video]

The Volvo S60 Polestar Concept may be entering limited production in Australia and, depending how the Aussies take to this Swedish super sports sedan, could then be made available worldwide. The news comes from Austrlia's GoAuto, which claims to have received early info from its sources inside Volvo and its tuning/motorsport arm, Polestar.
Polestar released a short teaser video this week (watch it below) of what appears to be the S60 Polestar Concept clipping the snowy apex of an ice track's turn. The only information given with the teaser were the words "Limited Edition. Soon in Australia." Unveiled last June, the S60 Polestar concept has since made the rounds at auto shows, visited Jay Leno's Garage, played on the track with its future competition, and even secured a home for itself with a buyer who reportedly is paying Volvo some $300,000 to own it.
The S60 Polestar Concept is about the meanest machine one can imagine making out of Volvo's sports sedan. Packing 508 horsepower and 424 pound-feet of torque from its heavily modified T6 engine, then routing those revolutions through a six-speed manual transmission to all four wheels, the S60 Polestar is said to cover the sprint to 62 miles per hour in 3.9 seconds. A lower and wider body, brakes by Brembo, suspension bits by Ohlins and a diet to delete some weight make this car a serious issue for M3 and C63 AMG owners everywhere. GoAuto's sources say the production version's performance will be dialed back a bit from the concept's, but we'll have to wait until Volvo and Polestar make this sedan's production official to find out by how much.

Volvo shows off 345-hp S60 and V60 Polestar

We showed you the hot, new Volvo V60 Polestar a few months back and raved about the fact that this long-roofed family car can hit 60 miles per hour in just 4.9 seconds. Now, we're seeing it and its four-doored brother, the S60 Polestar sedan, in person for the first time.
As we told you when the V60 Polestar was unveiled, both cars are motivated by a 3.0-liter, turbocharged six-cylinder that generates 345 horsepower and 369 pound-feet of torque, with peak twist arriving between 2,800 and 4,750. Power is channeled to a rear-biased all-wheel-drive system via a six-speed automatic transmission with paddle shifters and launch control.
Both Polestar models benefit from a suspension that features Öhlins shocks, while they ride on 20-inch "bespoke" wheels. Six-cylinder Brembo calipers clamp down on 14.6-inch rotors in front, meaning these Volvos should come to a stop as quickly as they get going.