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Volvo is preparing to abandon its alphanumerical naming system

Volvo's alphanumerical naming system is familiar, straight-forward, but tilted towards the unimaginative side of the scale. The firm will start from scratch in the coming years, and it plans to give its future models an actual name. "If you look at cars today, they all have XC, T8, AWD, double-overhead-cam — their full specifications on the rear of many cars. Now, we're talking about a new architecture, one that's born electric and all electric. I think it's good and clear to mark that this is a new beginning. That's why we're not going to have numbers and letters, an engineering type of name. We're going to give cars a name as you give a newborn child. We have a very interesting and creative discussion going on about this now," company boss Hakan Samuelsson told Auto Express. He stopped short of providing more details about where Volvo plans to take its naming system. Historically, the company has almost always used numbers, letters or a combination of the two. The first car it released was the OV 4, which stood for oppen vagn 4 cylindrar ("open car, four cylinders" in Swedish). Volvo gained a foothold in the United States thanks to the PV544, among other models. Some of its greatest hits include the P1800, 240 (and its six-cylinder-powered variant, the 260), the Bertone-designed 780, and the 850. Notable exceptions to this decades-old rule include the Amazon (also known as the 120 series) and the Duett (called PV445 in some markets). Regardless of Volvo's next approach to naming cars, the change will be a big one. It sounds like the next-generation XC90 will inaugurate this new naming system. It's expected to make its debut before the end of 2022 with a suite of surprisingly advanced semi-automated driving technology under its sheet metal. Next, the Swedish company will turn its attention to the other side of the crossover scale. It will reportedly launch an entry-level soft-roader positioned below the XC40 and developed to lure younger buyers into showrooms. We previously thought it would wear the XC20 nameplate, though that's seemingly no longer the case. Regardless, the crossover will offer an electric drivetrain and it will "very likely" be made in China, according to Samuelsson, to keep costs in check. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Volvo C40 Recharge charging

Tesla poaches Volvo interior engineering boss Anders Bell

Tesla is the belle of both the eco-friendly and luxury balls. The company's Model S and Model X are status symbols, and benchmarks for the ability to blend both green credentials with performance and a luxury driving experience. That said, their cabins aren't necessarily deserving of those credentials. That's why this little news nugget is such a big deal for the California brand. Electrek reports that Tesla has poached Anders Bell from Volvo. Bell confirmed the move via his LinkedIn page. The (now former) head of interior engineering and senior director of engineering was responsible for the Swedish brand's raft of high-quality, beautifully crafted cabins. Doubtless Tesla wants a piece of the critical acclaim Volvo's received for the interior design and quality on its 90-series models – XC90, S90, and V90. The move is, at least based on Electrek's stalking of Bell's LinkedIn profile, a big loss for Volvo. Bell joined the Swedish brand fresh out of Halmstad College's engineering program in 1998 and has spent his entire career working for Gothenburg and its various owners. That included a nearly four-year stint in China after Geely bought Volvo from Ford, assisting with the Chinese launch of the XC60. Bell's listed his final project with his previous employer as "development, design, and release of Volvo interiors to be launched 2017-2018 and concept definitions of interiors 2019 and beyond." That means that while Bell started at Palo Alto this month, his impact at Volvo won't fade for several more years. Related Video: News Source: Electrek via Jalopnik Green Hirings/Firings/Layoffs Tesla Volvo volvo s90

Volvo confirms unnamed US model reveal for NY show

Tucked into the press release for the "display debut" of the Volvo V60 Plug-In Hybrid at the New York Auto Show, Volvo snuck in a single line announcing that it will also be introducing a new model for the North American market. As much as we'd love to see the svelte V40 on American roads, we're pretty sure the automaker is looking to fill its US station wagon void with the V60.
The 2014 Volvo V60 is part of a comprehensive lineup update that was unveiled earlier this month in Geneva, and it would give Volvo dealers a conventional wagon (not including the XC70) for the first time since the V70 and V50 were killed off. We'll still be keeping our fingers crossed for the stylish V40 hatchback or the fuel-efficient V60 diesel hybrid, but we have to wait until next week to find out for sure.