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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo Polestar reveals new V8 Supercars engine

Volvo may be better known for turbo fives and inline fours, but in 2005 it launched the XC90 with a new eight-cylinder engine built for it by Yamaha. Fast forward to this past June when Volvo announced its intention to enter Australia's V8 Supercars series, where it would compete with the likes of Ford, Holden, Nissan and Mercedes-AMG. This is the engine with which it intends to do so.
Revealed this weekend at the Sydney 500, this competition-spec powerplant is based on the same B8444S that powered the XC90 and S80 (not to mention the Noble M600), but tuned for racing duty to be shoehorned into the new S60 touring car. The 60-degree aluminum block has been bored out from 4.4 liters to 5.0, its compression ratio boosted to 10:1, modified to run on E85 bio-ethanol and its redline increased to 7500 rpm. Volvo also promises a unique engine note from its new racers.
While Volvo and its racing partner Polestar haven't released official output numbers, regulations call for outputs between 620 and 650 horsepower - in any event, a whole lot more than the 311 hp it produces in stock form. (Noble managed to squeeze that much out of the same block, but that required twin turbochargers while this unit remains naturally aspirated.) Scope out the details in the press release below and the photos from the reveal in the gallery above.

Volvo dealers pushing for V40 in America [w/poll]

Not too long ago, Volvo effectively replaced three models with one. Those were the C30, S40 and V50, and their replacement came in the form of the V40. While its predecessors were available (at some point, anyway) in North America, the V40 isn't. And that's something that Volvo's players in the US would like to change.
According to Automotive News, both Volvo Cars of North America and its dealers are pressing the factory to reverse its decision and prepare the V40 for an American assault on the likes of the Volkswagen Golf and Audi A3. It's a game they won before with the current V60, which hasn't been available here, but is set to make the transatlantic voyage come the start of the new year.
This time, though, Volvo Cars of North America may have a bigger fight on its hands, because the V40 wasn't designed to meet US regulations. Getting it up to spec, then, may be a bigger challenge than it's worth. But if the American importer and dealer network makes its voice heard, the V40's replacement could be designed with US regulations in mind.