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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Cyan Racing shows slightly tamer resto-modded Volvo P1800 GT

Cyan Racing, which was known as Polestar until Volvo purchased the rights to the name in 2015, has unveiled an evolution of its resto-modded P1800 that puts a bigger emphasis on comfort. Called GT, the coupe remains as attractive as its more track-focused sibling. If you need a refresher course, Cyan Racing branched out into street-legal cars when it unveiled a P1800 with classic good looks and modern performance in 2020. That was arguably the worst year to launch anything, let alone an expensive reboot of a relatively obscure classic, but Cyan was on to something: it didn't take long for the brand to receive its first orders.  Viewed from the outside, the GT looks a lot like Cyan's original P1800. It features two-piece bumpers, a front splitter, wheel arch flares and a racing-style fuel filler cap that pokes through the trunk lid. It's inside that you'll find some of the bigger changes: Cyan fitted more comfort-oriented front seats and installed a different roll cage, for example. The brand also notes that it installed more sound-deadening material. Power still comes from a turbocharged, 2.0-liter four-cylinder engine, though it has been tuned with a focus on drivability rather than on flat-out performance. How much power varies from car to car. The output of Cyan's previous P1800-based builds ranges from 350 to 420 horsepower. The turbo-four spins the rear wheels via a five-speed manual transmission, and the coupe weighs less than 2,200 pounds thanks in part to a carbon fiber body. The adjustable suspension system is specific to the GT and softer than the track-bound model's, too. Cyan notes that production of the P1800 GT will be limited, though it doesn't have a specific number of units in mind. Every build starts with a donor P1800, and production takes place in Gothenburg, Sweden. The process requires between 12 and 15 months of work per car. As for pricing, it depends on how the car is configured. Cyan told Autoblog that the average price of the cars built so far hovers around $600,000. That's a lot, but customers keep coming: Cyan notes the second car from the production run has already been shipped to the United States. Featured Gallery Cyan Racing's Volvo P1800 GT, official images View 9 Photos Aftermarket Design/Style Volvo Coupe Luxury Performance Classics

2015.5 Volvo S60 and V60 Polestar [w/video]

Polestar Performance has been around since 1996, but until recently, it only did two things: manage Volvo motorsports operations and run a specialist consumer-facing side that built concept cars and boosted Volvo's turbocharged production cars by 15 to 60 horsepower. Five years ago, it fulfilled its long-held desire to engineer an actual production car, first creating the C30 Polestar Performance Concept, a showcar that led to the C30 Polestar Limited Edition.
That foray led to the berserker, 508-horsepower 2013 S60 Polestar Concept that Auto Motor und Sport called "a hard slap in the face to the Germans," and that model led to the limited-edition S60 Polestar production car just for Australia, a car reviewers swooned for, with one comparing its chassis finesse to the Ferrari 458 Italia.
All of which is to say, Polestar has a good start for a motorsports and tuning company to make good on its production car dreams. The 2015 Volvo S60 Polestar and V60 Polestar keep that momentum going, and beautifully at that.