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Volvo V90 wagon is beautiful, but it's dead in America [UPDATE]

Update: Roadshow reported that the V60 T5 variant is joining the V90 on its way out the door for the 2022 model year. However, the V60 T8 Polestar Engineered and V60 Cross Country will continue on, ensuring that the V60 nameplate does not disappear entirely from the U.S. We contacted Volvo about the news, and a spokesperson confirmed Roadshow's report. We're glad to hear that the performance variant of Volvo's V60 is sticking around, and if you want something more affordable, the lovely and lifted V60 Cross Country can check that box. The original story continues below.   Volvo, a brand practically synonymous with wagons in the U.S., is pulling the plug on one of the last great examples of the form. For Americans, at least. The beautiful and excellent Volvo V90 wagon will no longer be sold in America after the 2021 model year. Its demise was reported by Motor Trend, which didn't quote a source, so we reached out to Volvo for the official word: "Volvo will offer V90 Cross Country in MY22, but simplify the range and no longer offer the standard V90." The move has been foreshadowed for a long time, as Volvo has moved only 1,453 V90s from the car's debut in 2017 through the end of the 2020 model year. The figures don't break out the standard V90 versus the lifted V90 Cross Country, but we would bet that the V90 portion of that figure is infinitesimal.  As we've said in the past, it's a chicken-and-egg problem: The V90 wagon is available only via special order and is not marketed; you can't just walk onto a Volvo lot and choose from stock, as you can Volvo's hot-selling SUVs. Sales of the wagon have been slow for a long time, and earlier this year Volvo head honcho Hakan Samuelsson said the company would move away from wagons and into the arms of the in-demand crossovers. To be clear, the V90 Cross Country will still be available, as will the smaller V60 T8 Polestar Engineered wagon and V60 Cross Country. The loss is a gut-punch to wagon-loving enthusiasts. The V90 was universally well-reviewed, a competent and competitive car — and stunning to behold. It was a pure wagon form, unfettered by unnecessarily lifted suspensions or extra body cladding to make it appear more rugged. It handled better than its crossover cousins thanks to a lower center of gravity, and carried the torch for a long line of great wagons. We are in an arms race for taller, bulkier cars that handle worse and are indistinguishable from one another.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Volvo to add 1,300 jobs, ramp up production in Sweden

The expansion of the factory is part of an $11-billion investment Volvo's Chinese owners, Geely, are making.
Volvo Cars is adding 1,300 new jobs and ramping up production at its factory in Gothenburg, Sweden, in response to increased consumer demand for its vehicles.