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Celebrate Volvo's 89th birthday with some neat facts

Volvo, arguably Sweden's best-known non-ABBA export, will celebrate the big 9-0 next year. The company has always operated somewhat under the radar, but it has its share of stories to tell despite an image formed by decades of solid, safe, and sensible cars. To celebrate the occasion, here are five lesser-known facts about Sweden's last remaining car brand. 1. It opened North America's first foreign car plant. Idyllic Halifax was a small fishing city of about a quarter-million in the early 1960s when Volvo arrived and became the first import brand to build cars en masse in North America. American consumers on the East Coast developed a fondness for the Volvo Amazon line in the late 1950s, leading Volvo to seek out a plant in the Americas. Halifax ponied up incentives, allowing Volvo to take advantage of a pact eliminating tariffs on cars built and exported between the United States and Canada. Volvo built cars there until the end of 1998, when it said its facility was no longer viable compared to larger factories in Europe. That brings us to The Netherlands, where Volvo bought a quirky, innovative automaker that once sold a car called the Daffodil (which was actually its luxury model). 2. You can thank Volvo for CVTs – even though it doesn't use them. Volvo wasn't interested in picking flowers. It wanted the automotive arm of truck manufacturer DAF, which would include its assembly plant, its Renault engines, and the first mainstream application of the CVT gearbox. Volvo acquired DAF's car business over the course of a few years in the early 1970s and, in typical Volvo safety-oriented style, it slapped big bumpers and head restraints on the little DAF 66 and rebadged it as the Volvo 66. The Dutch assembly plant would grow to include a partnership with Mitsubishi in the early '90s. Today, it operates as NedCar and builds Mini Coopers for BMW. Volvo is no longer involved in NedCar or DAF (which sold its CVT division to Bosch, by the way), but its acquisition of DAF helped ensure the success of CVTs. Ironically, even though Volvo's investment helped make CVTs mainstream, the Swedish automaker's affair with them was brief, and today it utilizes only conventional automatics. 3. The Swedish carmakers were pals. Over its 89 years, Volvo has been closely connected to a number of automakers – most notably Ford, which ran the company for a decade, and its current owner Geely. But Volvo is most closely linked to its longtime competitor, Saab.

How Volvo is going greener, according to sustainability chief Henrik Green

STOCKHOLM — This week, Volvo unveiled its new flagship electric vehicle, the EX90 three-row SUV. ItÂ’s not just a look at a product weÂ’ll see come to market in 2024, but a glimpse at the approach Volvo is taking to become more sustainable as it aims to go all-electric by 2030 and carbon-neutral by 2040. After the unveiling of the EX90, we had the opportunity to speak with Henrik Green, VolvoÂ’s advanced technology and sustainability officer, as part of a roundtable discussion about the brandÂ’s climate strategy moving forward. Part of the strategy is accountability and transparency. In an industry where sensitive materials like cobalt and lithium can be environmentally, socially and geopolitically problematic, traceability is paramount. Volvo will use blockchain technology — the same sort of secure ledger tech that makes cryptocurrency possible — to trace cobalt, lithium and nickel from their very origins in the earth all the way to the EX90s that roll off the factory floor. Green said he expects that traceability to expand to more materials, but those three are what Volvo can commit to today. Green also predicts a time when “you as a consumer should be able to see, ‘Here, in my app, this is the car I bought, this is where my nickel came from thatÂ’s in my car.’” While step one is improving transparency, “the next step is — this is much more long-term — how can we affect the industry to source from the most sustainable sources as possible?” And that leads us to recycling. A circular economy is the goal, where raw materials are used minimally, replaced by materials sourced from old cars, batteries, electronics and the like. But that depends on the first generations of electric cars fulfilling their lifecycles before they can be recycled. And obviously the better the longevity of products like batteries, the longer this will take. “Unfortunately, it has this built-in time lag of putting batteries out there that live until they need to be replaced, and then we will get the material back.” Partners are beginning to scout for those recyclable materials from sources like non-automotive electronics, “but the massive volume of car batteries will not be accessible until these cars have been on the road 10, 15 or more years.” But recyclability is one of the main factors Volvo looks for when partnering with companies like Northvolt, with whom Volvo is building a factory and R&D center in Gothenburg, Sweden.

Current-generation Volvo XC90 will be sold alongside its successor

Volvo's next-generation XC90 sounds like it will be more of a revolution than a simple evolution — even the name will change. The firm doesn't want to alienate buyers, so it will sell the current-generation model alongside its replacement for at least a couple of years. Allegedly called Embla, the XC90's successor will inaugurate an evolution of the existing SPA2 platform and a number of driver-assistance features. Some rumors claim that it will be offered exclusively with an electric powertrain. Keeping the second-generation model around is a way for Volvo to prevent buyers who don't want an electric car and who don't need the latest and greatest tech features from going to the competition. Making the two people-movers in separate factories will ensure that both can be built without creating logistical issues. "That is an advantage of building the new one in Charleston, South Carolina. Why should we close down the old one in Torslanda when you still have a market for hybrids, especially in America and in China?," said outgoing company boss Hakan Samuelsson in an interview with Automotive News Europe. He stopped short of saying precisely how long the current-generation XC90 will remain in production for, however. Far from worrying about internal competition, Volvo plans to give the XC90 at least one more update in order to help it fend off a growing list of rivals, especially in key markets like the United States. "We will even look into upgrading it so it looks a bit better," he told the publication. As of writing, it's the oldest member of the Volvo range: it spearheaded the brand's revival when it made its debut for the 2016 model year. More information about the XC90's replacement will emerge in the coming months, and we expect to see the model in late 2022. When it lands, it will be clearly positioned as Volvo's flagship, a spot that the XC90 has occupied since the first-generation model arrived in 2002. As new cars become more advanced and correspondingly more expensive, keeping an older model around as a budget-oriented option is a strategy that's slowly gaining ground. Porsche confirmed that the current- and next-generation versions of the Macan will coexist for a few years for reasons not unlike Volvo's. Ram keeps the last-generation 1500 in its range and charges $6,385 less for it than for the new model. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.