2013 Volvo Xc90 on 2040-cars

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Polestar looking to tune Volvo CUVs

Volvo is getting serious about emerging from the fringes and into the mainstream of the luxury automobile market. But if it's going to challenge the Germans, it's going to need a performance line. And that's just what it's developing with Polestar.
Building on the motorsport partnership that has seen Polestar represent Volvo in the Scandinavian Touring Car Championship, World Touring Car Championship and V8 Supercars series, Polestar has been charged with developing road-going performance Volvos as well. It currently offers comprehensively tuned versions of the S60 and V60, as well as engine upgrades for other models, but the latest word has it that Polestar will turn its attention next to tuning Volvo crossovers like the XC60 and the new XC90, pictured above in top-spec R-Design trim.
Details on how Volvo would modify those models remain to be determined, but it wouldn't be much of a stretch to imagine the XC60 outfitted with similar enhancements to those offered on its sedan and wagon stablemates to mount a challenge to the Audi SQ5. As for the larger XC90, it seems Volvo is already squeezing as much out of its new 2.0-liter triple-charged inline-four as it can, but more aggressive handling, aero and brakes could stand to transform the flagship crossover in pursuit of performance utes like the Mercedes ML63 AMG and BMW X5 M, even if it couldn't quite match their impressive horsepower outputs.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo S80 nip/tuck spotted in China

An early look at the new face of the Volvo S80 has made its way to the web. The Chinese site Auto Sina spotted a revised version of the country's S80L out in public and in plain view. Not too long ago, Doug Speck, the global head of marketing and sales for Volvo, said designers were working on a mild facelift for the S60 and S80, and while it is possible the Swedish manufacturer will roll out a different front fascia for the US market, the move seems unlikely.
The S80L seen here boats a tweaked grille and a Passat-inspired lower valance. New wheels and side-view mirrors also appear to be part of the update, as does a modified rear bumper and exhaust outlets. Volvo is set to debut the facelifed S80 next year, and while the manufacturer hasn't delivered an exact time frame, good money is on the vehicle showing up at the Detroit Auto Show in January or the Geneva Motor Show in March. Stay tuned for more information.