2010 Volvo I6 on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Sweden's Prince Carl Philip to race for Volvo in STCC

Prince Carl Philip Bernadotte has it good. He is a member of the Swedish Royal Family, he dates a model and he has been voted by Forbes as one of the "20 Hottest Young Royals." If that were not enough, he is a fairly successful racecar driver. The latter has earned him a spot on the Volvo Polestar racing team for the Swedish Touring Car Championship. The prince will be piloting a race-spec S60 in the 2013 STCC campaign.
Starting in 2008, Prince Carl Philip began competing in the Porsche Carrera Cup, where he placed as high as 11th. In 2010, he finished first in the Porsche GT3 Endurance competition, and most recently, he placed fourth in the 2012 Swedish GT GTB.
As his motorsport career up to this point suggests, the prince is quite serious about racing and the STCC is the next step up. According to Prince Carl Philip, "There is no tougher championship in Sweden and at the same time as I have respect for it, it motivates me greatly." You can read more on Prince Carl Philip's upcoming campaign with Polestar in the press release below.

Volvo XC40 Recharge Luggage Test: How much fits in the cargo area?

Note: This post has been updated because, well, I goofed a bit. Turns out it can probably hold just a wee bit more than I originally thought. Oh, and I added a bit about the frunk. The Volvo XC40 Recharge is the all-electric version of Volvo's subcompact SUV that is also available in gas-only versions. According to the uniquely extensive cargo dimensions Volvo shares for its vehicles, every XC40 regardless of power source has the same 20.4 cubic-feet of cargo space as measured from the floor to the headliner with the front seat "limited by vertical plane tangential to the rear side of the second seatback." Like I said, uniquely extensive. There is 16 cubic-feet when measured to the top of the seatback, which is probably more applicable to my luggage tests, but other car companies don't provide those measurements, and if they do, they don't actually indicate as such — and make it seem like their SUVs are smaller and less competitive than they actually are.  One such example is Mercedes-Benz and the GLB/EQB, which is one of the XC40's chief competitors. Its specs say it has 24.0 cubic-feet of cargo space (almost certainly the top-of-the-seatback measurement), but it definitely has more than that since it can hold roughly the same amount of stuff inside its boxy cargo area as a Subaru Outback. In other words, the XC40 is very unlikely to be getting best-in-segment status here. But who knows, let's see! This is a pretty hatchbacky space, so still not looking good for the XC40 toppling the GLB/EQB. It does look pretty similar to the Q4 E-Tron, so let's bring that into the equation.  As you can see, the XC40 has a large, hatchback-style cargo cover. That means I'll have to test with and without that cover.  As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). So yeah, I neglected to take a shot of the bags with the cargo cover attached. Sorry. Nevertheless, as you can kinda see here, I could fit the four biggest bags with the cargo cover being propped up by them. This would be worse than the Q4 E-Tron, which could fit all but the fancy bag.