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Volvo EX30 Deep Dive: Designing a budget SUV

We just spent a couple days with, in and around Volvo’s latest all-new electric vehicle, the EX30, at the companyÂ’s headquarters in Gothenburg, Sweden, and we came away impressed. We went in with questions, and came out with answers, or so we think, though some of them will remain until we drive it in November. A number of automakers are promising truly affordable EVs, ones that not only undercut the current, $4,600 price differential between new battery-powered cars and their internal combustion powered siblings, but ones that are significantly lower than the general average new car transaction price, which is currently nearly $50,000. Mass market EVs like this are important, if we are to make a real environmental impact with our switch to battery power, as there is little that is green about the resource-hoarding production and utilization of niche, six-figure, five-ton electric pickups and SUVs. Volvo aims to be first to market with such a car, with the compact EX30, which it plans to sell starting at $35,000. This is a new category offering for the brand, one that slots in well below the current XC40 Recharge EV in terms of price and size. For contrast, that car starts at around $50,000, and is 8 inches longer, 4 inches higher and nearly 3 inches wider. Volvo EX30 View 22 Photos This seems like a strange move for a company whose mission, since being purchased by the Chinese manufacturing company Geely, has been to move upscale into the same consideration set as the luxury German brands. But, as is often the case, Volvo is taking its own path. “This is indeed a lower segment for us,” says Joakim Hermansson, the vehicle product lead for EX30, as he walks us around the car, inside and out, and allows us to sample the sharp accelerative abilities of the range-topping, 442 hp, dual-motor, all-wheel-drive model (0-60 in 3.4 seconds.) “But itÂ’s still premium for Volvo, providing hallmark features of safety, sustainability and personalization, as well as performance.” He's not wrong about any of these. This EX30 comes standard with VolvoÂ’s extra-strength safety cage as well as lane-keeping, adaptive cruise control and blind spot monitoring. Perhaps most notably, it has an all-new interior design that capitalizes on the efforts the brand has been making toward its internal goal of being fully circular in its sustainability efforts by 2040.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Volvo to adopt NACS port, partners with Tesla for Supercharger access

Volvo is the next automaker to announce that it’s signed an agreement with Tesla with will allow its current and future electric vehicles use of the Supercharger network. Plus, just like Ford and GM, Volvo says its new EVs from 2025 on will be equipped with the North American Charging Standard (NACS) port instead of the Combined Charging System (CCS) port. This agreement makes Volvo the first European automaker to adopt TeslaÂ’s charge port and gain access to the 12,000-plus Superchargers across the U.S. Volvo says that owners of its EVs will be able to access Superchargers as early as the first half of 2024 with an adapter. For Volvo EVs built with the NACS port, Volvo says those vehicles will still be capable of charging on CCS chargers with an adapter provided by Volvo. Volvo didnÂ’t explicitly say that the Supercharger network would be integrated into its carsÂ’ native navigation system (which is just Google Maps these days), but it did say that folks will be able to use the Volvo Cars app to do so. Via the app, youÂ’ll be able to locate chargers, get real-time availability info and pay for charging sessions. “As part of our journey to becoming fully electric by 2030, we want to make life with an electric car as easy as possible,” said Jim Rowan, Volvo CEO. “One major inhibitor to more people making the shift to electric driving – a key step in making transportation more sustainable – is access to easy and convenient charging infrastructure. Today, with this agreement, weÂ’re taking a major step to remove this threshold for Volvo drivers in the United States, Canada and Mexico.” Stay tuned, as itÂ’s only a matter of time until more and more automakers make a similar decision as Ford, GM and Volvo just made. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.