2004 Volvo Xc90 T6 on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2015 Volvo XC90

The new XC90 isn't just about the new XC90 - it's as much about the new generation of Volvos that will result.
Around the turn of the millennium, Volvo seemed like the perfect automaker to make a crossover. It had, after all, already established for itself a reputation for building all-wheel-drive wagons for transporting families in safety and comfort. But while its competitors marched one by one into the luxury utility market, Volvo held out. That was, anyway, until the debut of the original XC90 in 2002. And it's never looked back since.

Volvo Concept Estate is a brown shooting brake, need we say more?

Set for a debut at the 2014 Geneva Motor Show next week, images of the Volvo Concept Estate have found their way onto the web courtesy of Jalopnik. If the Concept Coupe from Frankfurt were a modern P1800, the Concept Estate is a modern P1800ES.
We briefly detailed the finale to Volvo's trio of concept cars earlier this week, when images of it poked out finished in a custom car cover. Now, with a batch of uncovered images at hand, we're able to see just how pretty this brown beauty really is.
Below the beltline, this is pretty much the Concept Coupe, featuring the same T-shaped headlights and wide, rectangular grille. Above the beltline, though, things get fun. The long, glass roof terminates in a squat, wide rear end which is set off by a pair of meaty haunches. The taillights, meanwhile, expand on the style shown on Volvo's Detroit concept, the Concept XC Coupe. And that hatch opens up into a rather cavernous rear end.