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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Junkyard Gem: 1984 Volvo 760 Turbo

When it came time for Volvo to replace the aging 200 Series (which debuted in 1974 but looked nearly identical to the mid-1960s-design 140 it was based on), the result was the 700 Series. This car first hit Volvo showrooms in 1982, and the initial models were all upscale 760 sedans with the same PRV V6 engine that powered the DeLorean DMC-12. The cheaper four-cylinder 740 appeared in North America for the 1984 model year, which didn't stop Volvo from selling a 760 with a turbocharged four-banger in the same showrooms. That's what we've got for today's Junkyard Gem, a first-model year Volvo 760 Turbo in a Colorado self-service yard. As it turned out, the 740/760/780 not only didn't replace the 240/260, it didn't even outlast it. 240 sales continued all the way through 1993, while the 760/780 and 740 got the axe in 1990 and 1992, respectively (to be fair, the later 900 Series was based on the 700 Series and was available new here until the very last 1998 S90s and V90s were sold). During the 1984 model year, American Volvo shoppers could choose between a new 240 Turbo (in two-door, four-door, and wagon forms) or the 760 sedan with their choice of oil- or gasoline-burning turbocharged engines. Yes, the 1980s truly were The Turbo Decade. For 1985, a turbocharged version of the 740 sedan was added to the lineup, though that was also the final year here for the 240 Turbo. This engine is a 2.3-liter "red block" four-cylinder, rated at 160 horsepower when new. That was two fewer horsepower than the more angrily boosted 2.2 in the 240 Turbo that year. The 740/760 scaled in at just a few more pounds than the 240, though it seemed bigger at a glance. Supposedly you could get a U.S.-market 760 Turbo with a four-speed manual transmission, but every example I've ever seen had the four-speed automatic. This one racked up just a bit over 200,000 miles during its life. Not bad, though I've found a 740 Turbo wagon that got close to 500,000 miles before ending up in the junkyard. The interior looks decent enough for its age, though I suspect these cloth seats replaced the original leather ones after the cowhide fell apart beneath the High Plains sun. It's hard to get more 1980s than a graphic equalizer/sound effector.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Zero to 55 in 7 seconds flat!

Volvo and Starbucks to put charging stations at coffee shops

Volvo and Starbucks are joining forces to give electric vehicle owners a more pleasant charging experience. The two companies have announced a plan to install EV charging stations at Starbucks coffee shops across several U.S. states as part of a pilot program to study the project's scalability. About 60 chargers will be installed at 15 Starbucks locations along a 1,350-mile route between Denver and Seattle, which is home to the coffee giant.  Volvo told Autoblog that the chargers will be a mix of ChargePoint DC chargers comprised of Express 250 units, capable of delivering 62.5 kW, and Express Plus units, capable of delivering up to 350 kW. All chargers will have both CHAdeMO and CCS plugs. Placed about 100 miles apart, the charger-equipped Starbucks fall within the range of most EVs, and their relative proximity should limit the amount of advanced planning one would have to do during an EV road trip. The companies plan to offer them to any drivers of electric cars. Charging fees will apply, but Volvo vehicles will get to use them either free of charge or at a discount. The locations of these chargers will show up in ChargePoint's smartphone app, or with an in-dash app on Google-equipped Volvo models. Jokes about latte-sipping Volvo drivers aside, the program opens a world of new opportunities for charging. A Volvo C40 Recharge takes about 40 minutes to replenish its batteries from 20% to 90%. Other electric cars are comparable. A coffee shop is a much more pleasant place to wait that out than a Kroger or Walmart, and as we discovered last week, EV chargers and businesses like Starbucks are banned from interstate rest areas by federal law. Add the availability of wifi and clean-ish bathrooms at most Starbucks locations, and it makes for an ideal pit stop opportunity. Besides, on a long road trip, drivers must replenish their caffeine just as cars must replenish their fuel tanks or batteries. The solution — chargers at coffee shops — is so glaringly obvious, it's a wonder why it's taken so long for a partnership like this to happen.