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Volvo announces a move away from wagons and sedans as SUV fever spikes

Volvo will move away from station wagons and sedans as it pivots towards an electric-only lineup. While it won't abandon either body style, it hinted it will pare down its presence in both segments as it launches more crossovers. "We need less variants of sedans and wagons. We have a lot of wagons today, with the V60, the V90, the Cross Country, and the non-Cross Country, plus a lot of sedans big and small, long, and extra-long. We need to move from wagons and sedans. We will still have them in the future, but probably not as many," warned company boss Hakan Samuelsson in an interview with British magazine Autocar. He pointed out Volvo's sales mix is about 75% SUVs. Volvo's portfolio in 2021 includes two wagons, the V60 and the V90. Each one is available as a regular low-riding model, or as a Cross Country-branded high rider with all-wheel-drive and rugged styling cues. Selling wagons in 2021 is difficult, even for a brand like Volvo that's been closely associated with the body style for decades. American motorists fell out of love with the long-roof years ago, and Chinese drivers never liked them to begin with. Europeans still buy lifted wagons, but low-riding models are a tough sell, even in Volvo's home country of Sweden. Reading between the lines suggests non-Cross Country-badged models will be axed from the range in the coming years. As for sedans, Volvo has two: the S60 and the S90. It's not too far-fetched to speculate that at least one won't be replaced at the end of its life cycle. While nothing is official yet, and this is just a guess, our money is on the S90. High-riding vehicles are what the market wants in the 2020s, and Volvo (like everyone else) is following demand. It added a fourth model to its palette of crossovers and SUVs when it introduced the 2022 C40 Recharge, an electric soft-roader with XC40 underpinnings and a fastback-like roof line. Unverified rumors claim a flagship model tentatively called XC100 is on its way, and Samuelsson confirmed an entry-level crossover called either XC20 or C20 is currently under development. The model's architecture will come from China-based parent company Geely. Samuelsson explained the shift to an all-electric range will have a profound effect on Volvo's design language. First, a lot of its upcoming cars will be taller, because it's easier to pack a bulky battery pack into a crossover than into a sedan. Second, the firm's future design language will be more streamlined.

Volvo credits China, Europe for first-half profitability

If everything goes to plan, Volvo might be showing the first signs of a turnaround after several years coping with old products and a staid image. The Swedish brand is imminently launching its next-gen XC90 SUV on a completely revised, modular platform and using a cutting-edge family of engines, and it has even more products to take advantage of the fresh components on the drawing board. "We are excited about the launch of the all-new XC90, which marks the beginning of the re-launch of the Volvo brand," said CEO Håkan Samuelsson in the company's announcement. In the meantime, the business is moving back to profitability and is even forecasting growth through the rest of 2014.
In Volvo's recently released financial and sales results for the first six months of the year, volume was up 9.5 percent to 299,013 cars. On top of that, operating income reached 1.21 billion Swedish krona ($175 million) after posting a loss in the same period in 2013. Net income was also improved to 535 million Swedish krona ($77.4 million), which was also a reversal from a negative last year.
With these great results, Volvo is now forecasting 10 percent sales growth worldwide by the end of the year, and the key to it is a booming market in some regions. China, home to parent company Geely, was up 34.4 percent first half of the year. It's now Volvo's biggest market in the world and helped by exclusive models like the S60L (pictured above) and S80L. "We are growing our presence in China and we expect to sell at least 80,000 cars there this year," said Samuelsson in the company's forecast.

Volvo introduces 2022 C40 Recharge crossover, announces all EV sales will be online-only

Volvo plans to become an electric car brand, with EVs making up half of sales by 2025, and all sales by 2030. Volvo has now also announced that as part of its electric future, it will move all vehicle sales to online-only, and will expand its customer services. The first car to be sold online-only will be the all-electric C40 Recharge, which the company showed off in a sneak peek during in the “Volvo Moment: Recharge” video above. The 2022 Volvo C40 Recharge is a fastback-style “crossover coupe” with an upright stance. It features a 78-kilowatt-hour battery providing 260 miles of range, according to Volvo. With electric motors front and rear, it'll do 0-62 miles per hour in 4.9 seconds. Volvo claims a 0-80% charge in 40 minutes. It will be VolvoÂ’s second car (after the XC40 Recharge) using the Google Android Automotive Operating System for its infotainment, much like that introduced on the Polestar 2. The C40 will also be completely leather-free, signaling a move away from leather for all Volvos in the future. To begin, the Volvo C40 Recharge is available for order online at Volvo Studios in New York, Milan and Tokyo. Volvo C40 Recharge View 35 Photos Along with sales going completely online, Volvo will expand its Care by Volvo program beyond vehicle subscriptions to offer a complete care package. Customers can enjoy greater convenience, with the package covering insurance, warranty, maintenance, roadside assistance and even home charging options. Volvo cars can still be custom ordered, but it will also offer a number of pre-configured packages for faster delivery of its vehicles to customers. Pricing will be pre-fixed, removing the need for haggling with a dealer and wondering if youÂ’re getting the best price for your vehicle. Dealers arenÂ’t being put out to pasture, though; Volvo says its retail partners “remain a crucial part of the customer experience and will continue to be responsible for a variety of important services such as selling, preparing, delivering and servicing cars.” Volvo intends to become fully climate neutral by 2040. To help with that, it will adopt some of the same practices as spinoff brand Polestar, by enacting full transparency in its supply chain, and using blockchain technology for sensitive raw materials like cobalt. Volvo will also perform on-the-ground audits to ensure everythingÂ’s on the up-and-up in its supply chain. Related Video: This content is hosted by a third party.