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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

12-year-old golfer wins Volvo for hole-in-one [w/video]

Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for at least a few years.
So what does any good 12-year-old do with a CUV? Give it to her parents of course. According to website Paultan, she plans on giving the crossover to her mom and told her, "this is the car that you will use to drive me to school every day." Scroll down to watch video of Oon receiving the oversized key to the Volvo with her family and a brief interview with her about what she was thinking when she found out she won a car for sinking a fantastic shot.

2015 Volvo XC90 proves Sweden's auto industry is alive and well [w/video]

The most important new Volvo in quite some time has made its first auto show appearance, with the second-generation XC90 debuting at the 2014 Paris Motor Show.
As we discussed in both our original post and Deep Dive feature, the new XC90 remains a three-row crossover for 2015, although it ditches the first-gen model's top-end, turbocharged six-cylinder in favor of a single twin-charged, 2.0-liter, four-cylinder engine. By pairing that with a plug-in-electric powertrain, the king of the XC90 range, the T8 TwinEngine, will offer up 400 horsepower. So yeah, performance should be brisk.
Also appearing on 2015 XC90 will be an entirely new, Apple CarPlay-compatible infotainment system with a big, vertical touchscreen display at its heart. Based on the videos we've seen, the new system looks responsive, feature-laden and quite attractive.