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Next-generation Volvo XC90 could wear the Embla nameplate

Volvo's next-generation XC90 will have a lot of firsts on its resume. It will inaugurate an evolution of the modular SPA2 platform that underpins the current model, it will be available with a new suite of driver assistance features, and it will reportedly adopt the Embla name. Citing a trademark application filed in Europe in 2021, British magazine Autocar believes it has uncovered the big SUV's new name. While a trademark or a patent filing is never a guarantee that a feature, a name or a car is right around the corner, we know that Volvo plans to ditch its alphanumerical naming system in the near future to start giving its cars real names. "We're going to give cars a name as you give a newborn child," explained outgoing company boss Hakan Samuelsson. He also confirmed the next XC90's name will start with a vowel. Embla, your author just learned, is the first woman created by the gods according to Norse mythology. Its etymology is seemingly lost to history. It appears that Volvo wants to build on the Thor's Hammer lights and continue putting its Swedish heritage front and center. Viewed in that light, Embla is a relatively good choice. It's reasonably easy to pronounce, even for folks outside of Scandinavia, and it's original; it's likely not a name that you hear on a daily basis. It's also relatively soft — Volvo Yggdrasil Recharge arguably has less of a ring to it.  Unofficial morsels of information allow us to piece together a vague idea of what to expect from the Embla. We hear the SUV will be loosely related to the Concept Recharge design study (pictured) that Volvo introduced in November 2021. If that's accurate, it won't look anything like the model that's currently in showrooms. It will be longer, higher off the ground, and built on a much longer wheelbase. Details about the powertrain are conflicting: some sources say the Embla will be entirely electric, while others believe it will also be available as a hybrid. Volvo is expected to unveil the Embla before the end of 2022, and the crossover will arrive in showrooms as either a 2023 or a 2024 model. An earlier report claims that production will take place near Charleston, South Carolina, where the firm currently builds the S60 sedan. And, to complete the history lesson: the first man created by the gods in Norse mythology was named Ask.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

How Volvo is going greener, according to sustainability chief Henrik Green

STOCKHOLM — This week, Volvo unveiled its new flagship electric vehicle, the EX90 three-row SUV. ItÂ’s not just a look at a product weÂ’ll see come to market in 2024, but a glimpse at the approach Volvo is taking to become more sustainable as it aims to go all-electric by 2030 and carbon-neutral by 2040. After the unveiling of the EX90, we had the opportunity to speak with Henrik Green, VolvoÂ’s advanced technology and sustainability officer, as part of a roundtable discussion about the brandÂ’s climate strategy moving forward. Part of the strategy is accountability and transparency. In an industry where sensitive materials like cobalt and lithium can be environmentally, socially and geopolitically problematic, traceability is paramount. Volvo will use blockchain technology — the same sort of secure ledger tech that makes cryptocurrency possible — to trace cobalt, lithium and nickel from their very origins in the earth all the way to the EX90s that roll off the factory floor. Green said he expects that traceability to expand to more materials, but those three are what Volvo can commit to today. Green also predicts a time when “you as a consumer should be able to see, ‘Here, in my app, this is the car I bought, this is where my nickel came from thatÂ’s in my car.’” While step one is improving transparency, “the next step is — this is much more long-term — how can we affect the industry to source from the most sustainable sources as possible?” And that leads us to recycling. A circular economy is the goal, where raw materials are used minimally, replaced by materials sourced from old cars, batteries, electronics and the like. But that depends on the first generations of electric cars fulfilling their lifecycles before they can be recycled. And obviously the better the longevity of products like batteries, the longer this will take. “Unfortunately, it has this built-in time lag of putting batteries out there that live until they need to be replaced, and then we will get the material back.” Partners are beginning to scout for those recyclable materials from sources like non-automotive electronics, “but the massive volume of car batteries will not be accessible until these cars have been on the road 10, 15 or more years.” But recyclability is one of the main factors Volvo looks for when partnering with companies like Northvolt, with whom Volvo is building a factory and R&D center in Gothenburg, Sweden.

Volvo joins Australia's V8 Supercars series [w/video]

It was just a rumor, but now it's official, mates: Volvo will be joining the V8 Supercars series in Australia with an official team for 2014. Volvo is partnering with Garry Rogers Motorsport and its own Polestar tuning firm to create Volvo Polestar Racing.
A V8 engine will be produced by the Swedish arm of the racing effort, and will be supplied to the Garry Rogers team, which will get the whole shebang ready for the track. The outfit will be running two V8 Supercars "based on the production S60 road car." Considering that the S60 uses a range of transversely mounted engines with four, five or six cylinders (powering either the front or all four wheels) while the new race car will employ a V8 sending about 650 horsepower to the rear wheels, make that very loosely based on the production S60...
Volvo claims this is the first factory-backed entry in the V8 Supercars series from a luxury brand. We should note, though, that Mercedes-Benz is represented in the series with an E-Class sedan, but that outfit isn't quite an official entry from the car's German parents. In any case, you're encouraged to watch the teaser video and read the press release below for all the details.