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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo unveils all-new user interface destined for next-gen XC90 [w/video]

Take a close look at the cabin of the Volvo Concept Estate shown above. One of the big features on the fancy, brown shooting brake is an all-new user interface called, well, it doesn't really have a name, at least not one Volvo is revealing.
The refreshingly nameless system looks seriously impressive based on the short video that accompany's the system's press release. The jewel of the whole interface is a sizable touchscreen that manages most every in-car function save for a few vital functions like volume, hazard lights and other systems that still demand a more tactile interface.
"The basic idea is to organize controls and information in a perfectly intuitive and user- friendly way. Everything is exactly where you expect it to be, making the drive more enjoyable, efficient, and safe," Thomas Ingenlath, Volvo's Senior Vice President of Design, said in a statement.

Volvo EX30 city car to launch next year as entry model

At the end of the presentation for the battery-electric 2023 Volvo EX90, automaker CEO Jim Rowan gave everyone a tease of a smaller model to debut next year. Sitting in the dark next to an equally dark EX90, the new model looked like a Mini Me version of the EX90 down to the chunky stance and taillight signature. There were rumblings among media that this was the new EX30. In an interview with Automotive News Europe, Rowan confirmed suspicions by calling the new small car by that name. The EX30 will take up the entry slot in the Volvo lineup, offered as part of the Care by Volvo subscription service to keep the price down for its Gen Z target market of first-time car buyers. Dimensions are unknown, but the EX30 sits on the same Sustainable Experience Architecture (SEA) as the new Smart #1. The Smart is 168.1 inches long, 72 inches wide, and 64.4 inches wide. Our XC40 Recharge and C40 Recharge, both sitting on Volvo's Compact Modular Architecture (CMA), are 174.8 inches long, 75.2 inches wide, and 65 inches high. Dimensions roundabout those of the Smart seem like a good starting point for the EX30's size. Staying there for a moment, the Smart packs a 66-kWh battery, one motor making 268 horsepower, and can go up to 273 miles on a charge on the WLTP cycle. Rowan said Volvo will offer a choice of batteries in the EX30 "so a customer can choose the range that best fits their lifestyle and their budget." Remember, the Honda-e sells in markets like Europe with 35-kWh battery good for a range good for about 135 miles on a charge. The CEO said these Gen Z buyers "still want top safety equipment, a fantastic ride and high quality." A lower price for a battery with a local range keeps that demographic in the loop, which also helps Volvo reach its goal of selling 1.2 million vehicles globally by 2025. That year is also important from Rowan's perspective because that's when he believes ICE vehicles and EVs will reach price parity. At the moment, the ICE XC40 starting price is $17,200 less than the XC40 Recharge. Barring further global upheavals, Rowan said, "I still think we are very much on track for price parity, because prices will come down pretty quickly when supply starts to meet demand again. In addition, we are starting to see some really interesting things when it comes to anode and cathode materials and battery chemistries such as the use of LFP (lithium iron phosphate) in certain cases.