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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2015 Volvo XC90 proves Sweden's auto industry is alive and well [w/video]

The most important new Volvo in quite some time has made its first auto show appearance, with the second-generation XC90 debuting at the 2014 Paris Motor Show.
As we discussed in both our original post and Deep Dive feature, the new XC90 remains a three-row crossover for 2015, although it ditches the first-gen model's top-end, turbocharged six-cylinder in favor of a single twin-charged, 2.0-liter, four-cylinder engine. By pairing that with a plug-in-electric powertrain, the king of the XC90 range, the T8 TwinEngine, will offer up 400 horsepower. So yeah, performance should be brisk.
Also appearing on 2015 XC90 will be an entirely new, Apple CarPlay-compatible infotainment system with a big, vertical touchscreen display at its heart. Based on the videos we've seen, the new system looks responsive, feature-laden and quite attractive.

Volvo C30 Polestar Concept hits the 'Ring

It's been over three years since the Volvo C30 Polestar Concept was unveiled, driven by journalists and, as it turns out, lapped around the Nürburgring with Scandinavian Touring Car Championship driver Robert Dahlgren behind the wheel. For whatever reason, the video of the 'Ring track session was only published by the tuning company yesterday. (Another discrepancy: Did Polestar's C30 lose 46 horsepower somewhere along the line? Because the video states that it has 405 hp, while the company's website quotes 451 hp...)
Whatever the case, the tuned Volvo is a beast, much more so than the similar-looking, 250-hp 2013 Volvo C30 Polestar Limited Edition that was sold last year. With 451 hp (sounds better than 405 hp, doesn't it?), all-wheel drive, limited-slip differentials front and rear and Öhlins dampers, the Polestar Concept checks all of the right boxes for us.
For some reason, the video, which you can watch below, seems a bit vanilla to us. Perhaps the overly dramatic music takes away from the action and the beautiful sounds of the turbocharged five-cylinder engine?