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We dialed a random Swede, talked about not driving Volvos

The Swedish Number is now a thing. It's a cool thing. You dial, a random Swede picks up, and you chat. Or, in my case, you dial and a random Brit living in Sweden for the past six year picks up and you chat. Since I was calling on behalf of Autoblog, when I got Martin from the small coastal town of Sundsvall, on the phone, we talked about cars, Volvos (natch), and cold-weather testing. Oh, and about plugging in his regular Toyota Prius. ABG: I was able to come to Sweden and test Volvos a month or so ago. Do you drive a Volvo? Martin: [laughs] No. I think Volvo is a fantastic car. It truly is an amazing car, but no. My girlfriend has a company car, so we drive a hybrid Toyota Prius. ABG: And how does that work in the cold winters? It obviously cuts down on the environmental problems. Martin: No problem at all. Because we have these cold winters, like you do get in the States as well, where we park our cars, we've got electricity posts where we can plug in the cars. Motor car engines have a heater, so you can have the heater going for some time before you get into the car. So it warms up the engine and there's a socket inside the car to warm up the inside of the car as well. It's very efficient. You just need to remember to set the timer when you climb out of the car and connect the cable. It obviously cuts down on the environmental problems as well because your car is already warm before you start them. ABG: I know that makes them overall more efficient, I just didn't know it could work with any car. It used to be you would keep the diesel engine blocks warm, but this works for pretty much any car in Sweden? Martin: Yes. Our temperatures here can vary. We do tend to get roundabout -18 to -25C [0 to -15F], where I live, sometimes. Normally, in the winter, we always plug the car in to make it more environmentally friendly, for starters, and then it's a nice warm car when you get in. The coldest I remember it getting here was -36 [-33F]. In the north of Sweden they've had, on record, -56 [-69F]. ABG: That's too cold. Martin: That is cold, yeah. Most countries, now, use the north of Sweden to test their cars because of the ice. Volvo S90 Prototype View 15 Photos ABG: That's actually why I came over there, to test out the new XC90s and S90s. Martin: Is that your job, then? ABG: I don't test the cars for the companies, but I test them for Autoblog. They'll invite us to test the vehicles so we can see for ourselves what the vehicles do in cold weather.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Vehicles awarded IIHS Top Safety Pick awards skyrockets for 2015 [w/video]

By practically every measure, passenger vehicles in the US are continuing to get safer. With the year rapidly coming to an end, the Insurance Institute for Highway Safety is releasing its annual list tallying of the scores for the latest vehicles to see how they compare to last year. Judging by the agency's evaluations, the numbers look quite positive. According to the institute, 71 vehicles earned either the Top Safety Pick or Top Safety Pick+ rating so far in its testing for 2015. Among the latest winners, there have been 33 TSP+ awards and 38 TSP medalists. That's a healthy increase over the 22 TSP+ and 17 TSP grades in 2014. The figures appear even more impressive when you consider that it keeps getting harder to earn the + designation. In the latest round of testing, a vehicle must offer some form of front crash prevention automatic braking to get the mark. Previously, just a warning to drivers was necessary. This list also illustrates the ways that automakers adapt to new testing procedures. In 2013 there were 117 TSP ratings and 13 TSP+ awards. Then, the IIHS mandated that to be a safety pick, a model had to score Good in the institute's four crash tests, plus a Good or Acceptable in the small overlap front test. That brought a plunge in 2014 to just 17 TSP grades. With the numbers climbing again, companies apparently have deciphered how to perform better. Some brands especially stood out on this year's list. The IIHS praised Volvo, Mercedes-Benz and Acura for offering standard front crash prevention systems on some models. Subaru received at least one of the awards for all seven of its models. Toyota also had seven, and the Honda brand did too – though the institute counts the two- and four-door versions of the Civic and Accord separately. Check out the full announcement below and a video about this year's winners. The full list can be viewed, here. Safety gains ground: More vehicles earn top honors from IIHS The number of vehicles earning either of the Institute's two awards has jumped to 71 from 39 this time last year, giving consumers more choices for optimum protection in crashes. The number of winners in the top tier - TOP SAFETY PICK+ - has increased by 11 for 2015, despite a tougher standard for front crash prevention. "This is the third year in a row that we are giving automakers a tougher challenge to meet," says IIHS President Adrian Lund.