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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

2021 Volvo XC90 Review | What's new, prices, fuel economy, pictures

The 2021 Volvo XC90 is the biggest vehicle in Volvo’s lineup, serving up three rows of Swedish luxury. ItÂ’s an attractive crossover thatÂ’s instantly recognizable as a Volvo, serving as the flagship that led the brandÂ’s revival a few years back. Volvo offers choices galore with the XC90, whether that be through trim levels or powertrain options. None of them are distinct performance models in the vein of the BMW X5 M or the Mercedes-AMG GLE 63, but the XC90Â’s appeal isnÂ’t held in 0-60 mph times and freakish handling. Instead, Volvo focuses on what it does best: Safety, efficiency and classic styling that makes us swoon. ItÂ’s spacious and cosseting when fully decked out. And while the price can rise quickly, Volvo has entry-level versions that are attainable and priced below the competition. Despite this generation starting to age, Volvo keeps it updated enough to conceal its graying areas. Those looking for something shiny and flashy should look elsewhere, because even if the snappy tech and diverse powertrain lineup are intriguing, the XC90 still flies under the radar. ItÂ’s the luxury crossover for a family that doesnÂ’t wish to boast about its bank account, but still wants a taste of the finer things in life. ThereÂ’s even a plug-in hybrid version for those wanting something thatÂ’s both quick and efficient. WhatÂ’s new for 2021? Volvo has added to the list of standard features for the new year. Now, you get adaptive LED headlights, wireless phone charging and front park assist as standard. Rear passengers gain two USB-C chargers, and the heated wipers are made available as part of the Climate Package. The T8 plug-in hybrid model is renamed as the XC90 Recharge, and it gets a new entry-level Inscription Express trim. The R-Design model gets a new glossy black grille design. VolvoÂ’s 112-mph speed limiter goes into effect across the lineup this year. Lastly, Volvo has done some color and interior trim shuffling, but nothing major. 2020 Volvo XC90 T8 Inscription View 31 Photos What are the XC90 interior and in-car technology like? No matter the trim level, the 2021 Volvo XC90Â’s cabin is a lesson in minimalism. The vibe is different from any of the German or Japanese luxury machines. Where BMW and Mercedes dashes are festooned with design flourishes and obvious luxury, the XC90 is laid back and staid. Muted wood inlays grace the dash of luxury models, whereas metal inlays are used on sportier builds.

Roger Moore dies at 89; a look back at his automotive moments

According to Reuters, actor Roger Moore passed away this morning. The news source reports he died of cancer at age 89. Moore has a place in automotive enthusiasts' hearts thanks to his connection to some of the most famous onscreen cars in history. He portrayed James Bond in multiple films, perhaps most famously in The Spy Who Loved Me, in which his Bond piloted an amphibious Lotus Esprit. That car inspired many, even Elon Musk, who purchased the submarine version of the car. He also included it as an Easter egg in the Tesla Model S. That wasn't the only memorable Moore automotive moment. In two other Bond films, his character was involved in some remarkable stunts. In The Man with the Golden Gun, Moore's Bond drives an AMC Hornet over a ramp and does a barrel roll. Although cheesy, the stunt did happen. According to The Telegraph, a Cornell University aeronautical computer ran a simulation of the stunt and calculated the variables (such as the proper speed: 40 mph). Then British stuntman Loren "Bumps" Willard executed the roll on the first take, earning a GBP30,000 bonus. Which is a lot of money for a scene that uses a slide whistle as a sound effect. You can see the jump below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Moore is also associated with a great car thanks to his other famous role on the TV show The Saint. In that series, he drove the beautiful and unusual Volvo P1800 coupe. The car was enough of an icon that Jay Leno featured it on his Jay Leno's Garage series. Related Video: