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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo and Polestar Range Assistant app promises more range for EVs

Volvo and Polestar just released a new app for their EVs that promises to help optimize driving range. It’s called “Range Assistant,” and itÂ’s coming as an over-the-air update to the Volvo XC40 Recharge and Polestar 2. The Volvo C40 Recharge will have it built into the car from the factory. ItÂ’s exclusive to EVs and Volvo/Polestar products running the Android Automotive infotainment system. Volvo says the app has a range-optimizer functionality that automatically adjusts the climate control to improve range. ItÂ’ll also coach drivers with driving style and speed recommendations to increase range on longer trips. The app also comes with passive forms of range improvements. Volvo claims itÂ’ll help better manage battery and regeneration performance. Plus, it has a “smarter timer to precondition the batteries.” For example, when you input a charging destination into Google Maps, the car will automatically precondition the batteries to be ready for maximum charging speed by the time you arrive. ThereÂ’s more data for the driver to scan, too, as Volvo provides greater detail on the available range and real-time energy consumption. Volvo doesnÂ’t put a number or percentage on the range increase that drivers may experience with this new app, but does claim that range will go up because of it. In addition to the new app, Volvo says this latest OTA update includes “further improvements on the safety systems, new information about cold climate impact on battery range and various bug fixes.”  The app is scheduled to be rolled out to the applicable vehicles by the end of October. Its functionality will come baked into the complimentary four-year Volvo Care Package that all Volvo EVs automatically get. Of course, after those four years, youÂ’ll be on the hook for the data connection cost and package fee. Note that the Range Assistant appears to be tied up into this package, and while it wonÂ’t incur a separate fee, youÂ’ll need it and the data connection to take advantage of it after so many years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo XC40 delayed because it's too big for its own good?

As fuel prices rise and greenhouse gases poke holes in the ozone, big, gas-guzzling sports utility vehicles are becoming less popular as smaller, cleaner vehicles, such as crossovers, gain market share. Volvo is late to the small crossover party, though it wants to build the XC40 crossover to compete with the Land Rover Evoque. The only problem with that, Autocar reports, is that a suitable (read: small enough) platform for it is up to five years away, despite a hopeful photos of it in testing guise.
Volvo is currently developing a new platform, called SPA (Scaleable Platform Architecture), to underpin its next-generation of vehicles, such as the 2014 XC60 pictured above and the S60 sedan, which is likely the smallest vehicle that would be able to use the new platform. Furthermore, there doesn't seem to be a quick fix for the gaping hole in Volvo's lineup, and Geely, the Chinese budget car manufacturer that owns Volvo, is reportedly preparing to launch a mid-market brand that may or may not be sold outside of China.
Can't Swedish car manufacturers catch a break?