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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo S60 Polestar entering limited production in Australia [w/video]

The Volvo S60 Polestar Concept may be entering limited production in Australia and, depending how the Aussies take to this Swedish super sports sedan, could then be made available worldwide. The news comes from Austrlia's GoAuto, which claims to have received early info from its sources inside Volvo and its tuning/motorsport arm, Polestar.
Polestar released a short teaser video this week (watch it below) of what appears to be the S60 Polestar Concept clipping the snowy apex of an ice track's turn. The only information given with the teaser were the words "Limited Edition. Soon in Australia." Unveiled last June, the S60 Polestar concept has since made the rounds at auto shows, visited Jay Leno's Garage, played on the track with its future competition, and even secured a home for itself with a buyer who reportedly is paying Volvo some $300,000 to own it.
The S60 Polestar Concept is about the meanest machine one can imagine making out of Volvo's sports sedan. Packing 508 horsepower and 424 pound-feet of torque from its heavily modified T6 engine, then routing those revolutions through a six-speed manual transmission to all four wheels, the S60 Polestar is said to cover the sprint to 62 miles per hour in 3.9 seconds. A lower and wider body, brakes by Brembo, suspension bits by Ohlins and a diet to delete some weight make this car a serious issue for M3 and C63 AMG owners everywhere. GoAuto's sources say the production version's performance will be dialed back a bit from the concept's, but we'll have to wait until Volvo and Polestar make this sedan's production official to find out by how much.

Volvo's plan for China: sell them on the clean air inside the car

Large Chinese cities aren't known for having clean air. Just this week, the Chinese city of Harbin filled with record levels of smog after starting the city's coal-fired heating system, according to CNN. But Li Shufu, the chairman of Geely, Volvo's parent company, says the automaker's astute attention to cabin comfort in areas such as air filtration is a selling point for the Swedish automaker in China, Forbes reports.
Shufu says when he is inside a Volvo, he feels like he's in Northern Europe, but when the door is opened, he feels like he's in Beijing. The chairman made the remarks at the fourth annual Global Auto Forum (GAF) in China (which also happened to be attended by Alan Mulally, CEO of Ford, which was Volvo's owner until 2010), where he emphasized Geely's hands-off approach to managing Volvo, saying, "Geely and Volvo are brothers, not father and son."
While good filtration contributes to cabin comfort, the way we see it, Shufu also is allowing Volvo to play to its most well-known strength: safety. Smog protection via air filtration might not seem like the most important safety feature for a car in the US (unless you live in Los Angeles), but when you consider that Harbin's level of fine particles was up to 30 times higher than the World Health Organization's recommended standard on Tuesday, we'd think twice about that. Fine particles, which are 2.5 micrometers in diameter or less, are considered to be the most harmful to health.