Nice Wagon No Reserve Runs Great on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo ditches leather in its EVs for 'Nordico' and wool blends

Volvo is putting its stake in the sand when it comes to leather in its EVs. Essentially, there will be none of it. This move comes out of concern around the environmental impacts of cattle farming, as livestock is responsible for a big slice of greenhouse gas emissions. The move away from leather was touched on when Volvo revealed its new C40 electric crossover, but now Volvo is telling us exactly what it’s replacing the cowhides with. The main replacement is something Volvo calls “Nordico.” ItÂ’s a material designed and created by Volvo, and the company hopes it becomes the “new standard for premium interior design.” WhatÂ’s Nordico made out of, you ask? Volvo says it consists of textiles produced from recycled PET bottles, recycled cork and “bio-attributed material” sourced from forests in Sweden and Finland. Nordico is set to make an appearance in the “next generation of Volvo models,” so expect to see it rolling into dealers on new Volvo EVs soon. In addition to Nordico, Volvo says it will continue to offer its wool blend interior options. Volvo specifically calls out that it uses wool that is certified to be sourced responsibly in the wool supply chain for the sake of animal welfare. Beyond that, Volvo is continuing to research even more materials it could use as seat and interior coverings to replace or simulate leather — weÂ’re just not sure what those materials will be just yet. “Being a progressive car maker means we need to address all areas of sustainability, not just CO2 emissions,” says Stuart Templar, director of global sustainability at Volvo Cars. “Responsible sourcing is an important part of that work, including respect for animal welfare. Going leather-free inside our pure electric cars is a good next step towards addressing this issue.” Volvo isnÂ’t calling the entire interior “vegan” at this point, though. ItÂ’s planning on reducing the use of products from livestock in its plastics, rubber, lubricants and adhesives, but the cars arenÂ’t totally devoid of reliance on animals yet.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Euro-market Volvo C40 Recharge and XC40 Recharge add efficiency, range

Volvo's tweaked the powertrain specs for the C40 Recharge and XC40 Recharge in Europe in both front- and all-wheel-drive trims. (We don't get the FWD versions here, only the AWD models.) First reported by CarsUK as a rumor, Autocar dug into the details after the new models hit some EU configurators. The big change there is that the front-drivers are now rear-drivers, engineers moving the single motor to the rear axle in the name of efficiency. The battery in the single-motor cars stays the same size at 67 kWh, but motor output rises from 228 horsepower to 235 hp. Even better, the C40 Recharge goes from an estimated 270 miles on a charge to 296 miles, the XC40 Recharge goes from an estimated 260 miles on a charge to 286 miles on the WLTP cycle. The AWD Recharge Twin trims get a larger battery, swapping the 78-kWh unit (75 kWh usable) for a 82-kWh unit (78 kWh usable). Their motors put out the same combined 402 hp as before, but do so with a rear bias. Instead of each motor making 201 hp, the front motor makes 161 hp, the rear 241 hp. Their ranges climb even more, the C40 gaining 37 miles of range to go an estimated 315 miles on a charge, the XC40 adding 42 miles to go an estimated 311 miles on the WLTP cycle. Volvo also upped the fast charging capability for the Recharge from 150 kW to 200 kW. The upgrade cuts the charge time from 10% to 80% by 10 minutes, to 27 minutes, matching the time required for the single-motor trims with the smaller battery to refill the same amount. The revised models can be ordered in Europe now but won't go into production until next year, the Recharge versions in May, the single-motor versions in autumn. Prices are up about 10%. It's thought the Polestar 2 will be in line for the same changes. We asked Volvo USA about the revisions coming to the U.S., aand  spokesperson responded, "We will have more details to share on the U.S. offer at a later date."