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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo begins rolling out over-the-air software updates in the U.S.

Volvo announced that two of its models are now compatible with over-the-air software updates. The electric XC40 Recharge and three versions of the XC60 are eligible to receive a variety of wireless changes including driving range improvements and small bug fixes. The Swedish firm published details about its over-the-air software updating system shortly after going public. It's compatible with the new Android-based infotainment system found in many of its cars, including the C40 Recharge unveiled in 2021, and it works a lot like the similar technology that your smartphone features in the sense that the software updates itself; there's no need to stop by a dealer or plug in a USB drive. When an update is ready, a message appears on the dashboard-mounted touchscreen asking motorists if they want to download it. Owners of compatible cars in the United States received their first over-the-air software update last week. Labeled version 1.7, it notably added SiriusXM satellite radio compatibility. Volvo also noted that the XC40 Recharge received additional driving range during the update. Looking ahead, Volvo plans to wirelessly add new features and enhancements to the infotainment system. Only some 2021 and 2022 models can receive over-the-air updates. As of writing, the list of compatible cars is limited to the aforementioned XC40 Recharge, the XC60, the XC60 Recharge, and the XC60 Polestar Engineered. It's reasonable to assume that the feature will spread across the range in the coming years as new models are launched. Sister company Polestar also offers over-the-air updates on the 2. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Leno shows off his current project cars

When your car collection grows to the enormous size of Jay Leno's, adding the usual muscle cars or European exotics loses the allure. It becomes necessary to start taking the things in weird directions. Leno is proving just that with his latest tour of many of the ongoing projects currently happening in the garage. With everything from Harley-Davidson generators to '50s hot rods on display just in this short video, there's something any fan can love. The place is like an automotive wonderland. For most people any one of these projects would be an absolute dream. For example, Leno has a copy of a one-off Mercedes-Benz racecar transporter that is nearly ready to drive. Another project hasn't even started yet but already seriously piqued our interest. Leno obtained a very ratty 1966 Volvo 122S wagon, but rather than just a restoration he's has a plan to get a V8 with a flat-plane crank from Volvo performance specialists Polestar. Another project on the way should provide a significant upgrade in performance, while still being quite green. Leno's team has already rebuilt the frame and wooden body from a 1914 Detroit Electric, and with that work done they've started dreaming of a modern drivetrain for it. One proposed candidate for the swap has been to install motor from a Nissan Leaf and a bank of lithium-ion batteries. News Source: Jay Leno's Garage via YouTube Aftermarket Celebrities Mercedes-Benz Volvo Electric Performance Classics Videos Jay Lenos Garage detroit electric