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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Next-generation Volvo XC90 interior revealed

Volvo has officially kicked off the slow burn that will lead to the eventual unveiling of the next-generation XC90, in August. Its initial foray into the public eye will be with these, a series of 20 images of the new three-row SUVs interior, which is very, very Swedish (there are even the most adorable little Swedish flags on the seats).
In all, it looks like a positively sumptuous place to sit, with sharp looking woods and a crystal shifter, crafted by Orrefors Glassworks in Sweden. It's a clean, minimalist design that we imagine will age quite nicely.
Featured quite prominently - and the main part of the cabin that doesn't strike us as minimalist - is the very large touchscreen. Aligned in a portrait layout, which hasn't been done by too many automakers, it will be home to a new type of infotainment system that will make its debut in Volvo's flagship SUV. It also looks like we can expect digital gauges when the XC90 finally arrives.

New electric Volvo crossover on the way, to be built in the U.S.

Automotive News reports that Volvo has a new electric crossover coming, the intel relayed by "two sources familiar with the plans." Said to be codenamed V546 at the moment, the new product is said to slot in between the XC60 and XC90. If size is a factor in its tweener placement, the XC60 is 185 inches long, the XC90 195 inches long, so the V546 could be about the length of the 189-inch Ford Edge. The sources claim it will ride on a new electric platform, which could be SPA2 bones that will support the coming electric XC90 and that the Concept Recharge electric crossover study (pictured) sits on. The Swedish automaker debuted the Concept Recharge in June last year as a template of future styling cues, sustainable materials, and advanced infotainment and autonomous technology. The AN piece says we'll see that some design and tech transfer into the V546. Out of a global production of about 100,000 units, 40% will be allotted to Volvo's plant in Ridgeville, South Carolina, to serve the North American market, starting in early 2025. That leaves an available capacity of 110,000 units out of the plant's 150,000-unit annual cap. The four-year-old plant builds just the S60 sedan at the moment — turning out roughly 23,000 units last year — but is transitioning to an all-EV assembly operation. Before the V546 arrives in three years, the Ridgeville facility will add the battery-electric version of the next-generation XC90, thought to be called the Embla, and the battery-electric Polestar 3, both hitting the market in 2023. Volvo Cars CEO Hakan Samuelsson has said Ridgeville will "be the only plant in the [Volvo Cars Group] which only makes full-electric cars."  And although it's fallen off the radar, we're still anticipating the new flagship XC100 to debut in 2023 as well. AN's Future Product Pipeline says the top model will come in six- and seven-seat layouts akin to what BMW and Range Rover do, with the six-seater bolting up captain's chairs in the second row. Ridgeville also gets the nod for this one, production said to begin in early 2023.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 C40 Recharge crossover