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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

How does a massive Volvo truck compare to a Koenigsegg on a track?

Volvo Trucks thinks that its latest FH semi truck has a little sports car DNA mixed in with the ability to haul heavy loads thanks to its novel dual-clutch gearbox. And the company's marketing department certainly has an intriguing strategy to get the word out about the big rig's sporty traits. First, it staged a prank on an unsuspecting valet on the Italian Riviera, and now the FH has lined up a track battle around the Knutstorp racetrack against Sweden's ultimate supercar - a Koenigsegg One:1.
Fifth Gear host Tiff Needell takes the reins of the big Volvo and spends a little bit of time talking up its I-Shift Dual Clutch gearbox. However, the real fun is seeing the FH taking on the One:1. Of course, a head-to-head battle would hardly be fair against these extremely mismatched opponents. Instead, the challenge is for the 1,360-horsepower Koenigsegg to lap the track twice in the same time or less than the semi can do it once.
You just have to watch the video to see how if the big rig rises to the challenge. Also, scroll down to read Volvo Truck's press release touting the new gearbox, and check out the company's YouTube channel for more views of the race and a behind-the-scenes look.

Volvo updates XC60 and adds Android-based infotainment to more models

The 2022 Volvo XC60 is getting a number of minor updates, plus Volvo is rolling out its Android-based infotainment system to more of its lineup. Starting with the XC60 news, Volvo is subtly adapting the front and rear bumper styling. It gets new front side intakes and a massaged lower bumper opening. Neither of those nearly unnoticeable changes do much to influence our opinion of the car. The new rear bumper design reveals a slight character adjustment, though. Like other recently-updated Volvos, the exhaust exit is made invisible under the car — there are no longer any exhaust pipes exiting from the rear. The dual exhaust seen on the regular XC60 was a nice touch, but this is simply more of Volvo preparing us for the electric future to come. As for tech, Volvo says that the XC60 will be one of the models to get the Android-based infotainment for 2022. The 2022 S90, V90 and V90 Cross Country will be adding this infotainment system, too. It comes with something Volvo is calling the “Digital Services Package” for four years at no cost. This package includes the Google Assistant, Google Maps, access to Google Play apps, the Volvo On Call app, a data/internet connection and access to the wireless phone charger. After four years, Volvo says that “customers can continue to use the package by opting for an extension.” The “extension” will certainly involve paying Volvo for continued access to the programs (though Volvo hasn't said how much yet), similar to BMW and its proposed subscription-based vehicle feature model. Seeing what you get with the package, itÂ’s made such that you need the package to make the infotainment system useful. Losing access to Google services with a Google-based infotainment system seems crippling on the surface, and VolvoÂ’s tying of the wireless phone charger functionality to this subscription service is also irksome.  Volvo is just introducing this package, and weÂ’re sure it will change over time as it matures, so this likely isnÂ’t the last weÂ’ll hear of the “Digital Services Package” story. ChargePoint in-car app View 5 Photos Lastly, Volvo is adding a new in-car ChargePoint app to its Android infotainment system that should simplify the charging process. It eliminates any need for you to get your phone or credit card out when you pull up to a charging station, assuming you're using a ChargePoint charger.