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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.

Volvo studying test of electric roads in Sweden

Volvo already announced the results of a study of wireless charging using a stationary C30, and now it's embarking on a more ambitious study of wireless charging involving moving city buses. Next year, in conjunction with the Swedish Transport Association, Volvo will build a section of electric road up to 500 meters long that would use inductive charging to refill the batteries while the bus drives over it.
Right now, the company's Hyper Bus diesel hybrid has to stop to plug in and charge at the end of its route. The company is looking for a way to keep buses in service while being able to run on electric power for greater lengths of time. The new line used for the study will be called ElectriCity, and will come online in central Gothenburg sometime in 2015. There's a press release below with more information.