2004 Volvo S80 2.5t Awd Sedan 4-door 2.5l on 2040-cars

Auto blog

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2022 Volvo C40 Recharge Interior Review | Stylish, spartan and Google tech

The 2022 C40 Recharge is an all-electric, all-or-nothing proposition from those delightfully stylish Swedes over at Volvo, whose designers put their typical minimalistic spin on this crossover-coupe EV. While Zac was a bit more fond of the all-blue interior in our tester than I was (you can also get it in black), I was at least equally as impressed as he was by its new tech suite. The "you can get it any way so long as it's loaded" American-market C40 arrived sporting the latest version of Google’s Android Automotive OS infotainment system (like other Volvos). In what may be the most stereotypical display of Silicon Valley chicanery I've seen so far in 2022, this new infotainment system doesnÂ’t support Apple CarPlay at launch, so it was almost poetic when the iPhone I used to shoot the above video fought me tooth-and-nail when I tried to share it via Google Drive. Relax, iPhoners. Volvo says an OTA update with CarPlay support is coming. But let's face it, when it comes to maps, Google is Google, and since you get it natively here, it works exactly the way you'd expect it to. Google Assistant is there to handle your voice commands too. There's even ample room in the rear for a future Google Bathroom Attendant, should you feel that you're just not getting quite enough Google in your diet.  If you've driven a recent Volvo, the infotainment system will probably look familiar to you. Despite the architectural overhaul and obvious Google ecosystem UI elements, it still feels like a Volvo system. I suppose that could be either good or bad, depending on how you feel about Volvo's user experience, which tends to eschew menu-diving in favor of pretty much putting every possible feature on the screen at the exact same time. That may sound overwhelming, but there's an organizational method to this pixelated madness.  Google's approach uses a simple scroll when you run out of home screen (yes, like a smartphone) and has collapsing drop-downs in the app menu for categories with more icons than will fit in the allotted span. For apps, settings and other such menus, this works a treat. Obviously, you don't want to be scrolling through things like cabin temperature or fan speeds, so you get more conventionally laid-out menus for both, for better or for worse.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.