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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo Concept Recharge previews the future of Volvo design and technology

Volvo has announced a whole slew of information about where the company is headed, from battery technology to advanced driver aids. And it was all capped by the concept car you see above, the Volvo Concept Recharge. It all shows that Volvo's future is stylish, electrified and featuring the latest in safety technology. So, in a way, pretty much exactly what you'd hope and expect. Volvo didn't say much about the specifications of the Concept Recharge, but its design will clearly influence future Volvo models, including the company's upcoming flagship electric SUV that will be revealed next year. The front ditches even faux grilles for a sculpted fascia. The shape does echo some of the look of a grille, particularly with the Volvo slash and badge in the middle. The "Thor's Hammer" headlights remain, and in the case of the concept, they have wild running lights that slide up and out of the way inside the housing to make way for the actual projector headlights at night time. The whole shape of the car is based around the electric powertrain. It has a low floor and glass roof that means the whole body can be made lower and sleeker without compromising space. The wheels are pushed to the far edges, too. At the back, the car has slim vertical taillights, continuing a Volvo design tradition. On the roof, there is a lidar sensor placed at the top of the windshield. This is a significant piece of Volvo's future, as its next generation of vehicles, starting with that aforementioned SUV, will all come with one of these sensors as standard. It will be used in combination with cameras, radar, real-time data, machine learning and mapping data to provide advanced driver aids, including what Volvo describes as "unsupervised autonomous" driving in specific circumstances. Basically, it will be SAE Level 3 autonomy, a step beyond the hands-free, but still supervised Level 2 systems such as GM's Super Cruise. It will only be available on specific roads in specific circumstances, and so it won't be able to handle the entire driving task from driveway to driveway. The company expects to offer this level of autonomy on highways first, and it will only be in specific areas to begin. It didn't give an exact timeline for the roll-out and it will be a more gradual increase over time, rather than everything being launched all at once. The company also emphasized that it will only begin launching the features when they're well and truly ready.

Volvo XC90 prototype spied for the first time ever

Despite its advanced age, the Volvo XC90 remains a highly competent luxury SUV. The design has aged nicely, and it's clear from the Insurance Institute of Highway Safety naming the big Volvo a Top Safety Pick + that the safety-minded Swedes behind it knew what they were doing. Still, even the finest cars need replacing, especially after nearly 12 years on sale.
Here we have the first spy shots of the next-generation XC90, under development somewhere cold (at this rate, it could be anywhere from Arvidsjaur to Atlanta). Now, as our spy photogs point out, this is the real deal, judging by all that camo over the vehicle. There's a production body under there, rather than this being a mule with the old vehicle's skin on top of it.
It's difficult to make out much because of all the camo, although there are some similarities to both the Concept XC Coupe from the Detroit Auto Show and a batch of teaser images we showed you earlier this year. We can see the greenhouse retains a shape similar to the current XC90, although the beltline climbs rather aggressively once past the C pillar, much like it does on the Concept XC Coupe. In back, Volvo has eschewed tall, vertical lights in favor of more conventional units, which we expect to be similar to what we saw in the teaser images. We'd bargain that there will be a traditional rectangular grille, like what you can see on the concept. The headlights, meanwhile, should wear T-shaped LED elements, like the teaser images.