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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Junkyard Gem: 1983 Volvo 240 DL Sedan

The most iconic of all the Volvos — all the Swedish cars, for that matter — sold in the United States is and always will be the brick-shaped 200 series, which could be purchased new here from the 1975 model year all the way through 1993. Though it was an evolution of the earlier 140 series and looked nearly identical to its ancestor from any rear angle, the 240 (and, to a much lesser extent, 260) remains the most recognizable Volvo ever made. Because these cars were quite sturdy and inspired such devotion from their owners, plenty of them remain on the road to this dayÂ… and that means plenty of them wear out every year and end up taking that final tow-truck ride to the boneyard. Here's a bread-and-butter mid-1980s 244, with the sensible four-on-the-floor overdrive manual transmission and well-oxidized Richelieu Red paint, found in a self-service yard near Denver, Colorado. Prior to the 1980 model year, U.S.-market Volvo 200s were named according to a very logical system: the model name was a three-digit number, with the first digit indicating the car series, the second digit representing the number of engine cylinders, and the third digit showing the number of doors. Typically, the trim level would come after that. Just to confuse everyone, Volvo did away with everything but the trim levels when identifying these cars. Thus, this car would have been badged as a 244 DL during the 1975-1979 period, but for the first half of the 1980s it was called simply the Volvo DL. Of course, everyone who knows old Volvos today just calls this a 244, period. DL stood for Deluxe, so of course it was the cheapest trim level. The list price on this car started at $11,085, or about $31,090 in 2021 dollars. That was cheaper than a new BMW 320i ($13,290 or $37,275 now), but more expensive than more luxurious and powerful Japanese competitors such as the Datsun 810 Maxima by Nissan ($10,869 or $30,485 today) and Mazda 626 Luxury Sedan ($8,895 or $24,950 today). If you insisted on an automatic transmission in your '83 DL sedan, the price tag went up an additional 390 bucks, or about $1,094 now. This car has the base four-speed manual with the overdrive actuated by a switch on the shift knob. With 107 horsepower from this 2.3-liter straight-four engine, this car wasn't particularly quick. However, it weighed less than 3,000 pounds (despite its blocky appearance), so it got out of its own way well enough when equipped with a manual transmission.

Volvo V90 wagon is beautiful, but it's dead in America [UPDATE]

Update: Roadshow reported that the V60 T5 variant is joining the V90 on its way out the door for the 2022 model year. However, the V60 T8 Polestar Engineered and V60 Cross Country will continue on, ensuring that the V60 nameplate does not disappear entirely from the U.S. We contacted Volvo about the news, and a spokesperson confirmed Roadshow's report. We're glad to hear that the performance variant of Volvo's V60 is sticking around, and if you want something more affordable, the lovely and lifted V60 Cross Country can check that box. The original story continues below.   Volvo, a brand practically synonymous with wagons in the U.S., is pulling the plug on one of the last great examples of the form. For Americans, at least. The beautiful and excellent Volvo V90 wagon will no longer be sold in America after the 2021 model year. Its demise was reported by Motor Trend, which didn't quote a source, so we reached out to Volvo for the official word: "Volvo will offer V90 Cross Country in MY22, but simplify the range and no longer offer the standard V90." The move has been foreshadowed for a long time, as Volvo has moved only 1,453 V90s from the car's debut in 2017 through the end of the 2020 model year. The figures don't break out the standard V90 versus the lifted V90 Cross Country, but we would bet that the V90 portion of that figure is infinitesimal.  As we've said in the past, it's a chicken-and-egg problem: The V90 wagon is available only via special order and is not marketed; you can't just walk onto a Volvo lot and choose from stock, as you can Volvo's hot-selling SUVs. Sales of the wagon have been slow for a long time, and earlier this year Volvo head honcho Hakan Samuelsson said the company would move away from wagons and into the arms of the in-demand crossovers. To be clear, the V90 Cross Country will still be available, as will the smaller V60 T8 Polestar Engineered wagon and V60 Cross Country. The loss is a gut-punch to wagon-loving enthusiasts. The V90 was universally well-reviewed, a competent and competitive car — and stunning to behold. It was a pure wagon form, unfettered by unnecessarily lifted suspensions or extra body cladding to make it appear more rugged. It handled better than its crossover cousins thanks to a lower center of gravity, and carried the torch for a long line of great wagons. We are in an arms race for taller, bulkier cars that handle worse and are indistinguishable from one another.