1998 Volvo S70 Glt Sedan 4-door 2.4l on 2040-cars

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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.

2022 Volvo C40 Recharge Interior Review | Stylish, spartan and Google tech

The 2022 C40 Recharge is an all-electric, all-or-nothing proposition from those delightfully stylish Swedes over at Volvo, whose designers put their typical minimalistic spin on this crossover-coupe EV. While Zac was a bit more fond of the all-blue interior in our tester than I was (you can also get it in black), I was at least equally as impressed as he was by its new tech suite. The "you can get it any way so long as it's loaded" American-market C40 arrived sporting the latest version of Google’s Android Automotive OS infotainment system (like other Volvos). In what may be the most stereotypical display of Silicon Valley chicanery I've seen so far in 2022, this new infotainment system doesnÂ’t support Apple CarPlay at launch, so it was almost poetic when the iPhone I used to shoot the above video fought me tooth-and-nail when I tried to share it via Google Drive. Relax, iPhoners. Volvo says an OTA update with CarPlay support is coming. But let's face it, when it comes to maps, Google is Google, and since you get it natively here, it works exactly the way you'd expect it to. Google Assistant is there to handle your voice commands too. There's even ample room in the rear for a future Google Bathroom Attendant, should you feel that you're just not getting quite enough Google in your diet.  If you've driven a recent Volvo, the infotainment system will probably look familiar to you. Despite the architectural overhaul and obvious Google ecosystem UI elements, it still feels like a Volvo system. I suppose that could be either good or bad, depending on how you feel about Volvo's user experience, which tends to eschew menu-diving in favor of pretty much putting every possible feature on the screen at the exact same time. That may sound overwhelming, but there's an organizational method to this pixelated madness.  Google's approach uses a simple scroll when you run out of home screen (yes, like a smartphone) and has collapsing drop-downs in the app menu for categories with more icons than will fit in the allotted span. For apps, settings and other such menus, this works a treat. Obviously, you don't want to be scrolling through things like cabin temperature or fan speeds, so you get more conventionally laid-out menus for both, for better or for worse.