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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Volvo XC90 First Edition sells out in 47 hours

Two days ago, Volvo opened the order books on its completely new 2015 XC90 crossover, and just like that, all of the 1,927 First Edition models were reserved in a scant 47 hours. According to Volvo, most of the vehicles were reserved within one hour of the online ordering site launching, and at its peak, seven cars were being sold each minute.
First Edition models wear a unique Onyx Black exterior, and ride on eight-spoke, 21-inch wheels. Inside, amber nappa leather covers the seats, the dashboard is lined in charcoal leather, and there are walnut inlays throughout the cabin.
Under the hood, the XC90 First Edition can be had with either a four-cylinder Drive-E gasoline or diesel engine (if you live in markets outside the US, of course). The twin-charged T6 petrol model comes with 320 horsepower, and sends its power to the ground via all-wheel drive.

Volvo XC90 R-Design adds a dash of sport

The 2015 Volvo XC90 is a huge leap forward for the Swedish automaker as its first all-new model since leaving Ford ownership. There's a lot riding on the crossover's success, too, because its platform is supposed to underpin Volvo vehicles for years to come. The latest move for the new CUV is adding a little aggressiveness to the look with the R-Design trim for buyers desiring a sportier-looking Swede.
The R-Design joins the already announced Momentum and Inscription trims. Mechanically it doesn't change anything, but ticking the box for the R-Design adds a slightly different grille with horizontal slats, a redesigned lower air dam, new window trim, matte silver side-mirror covers and rectangular exhaust nestled in an altered lower rear bumper. The sportier XC90 comes standard with 20-inch wheels, but a 22-inch design is optional, as well.
The meaner look is carried inside with sport seats covered in Nubuck and Nappa leather, a perforated leather steering wheel and R-Design trim for the gearshift, pedals, floor mats and illuminated tread plates. The touchscreen infotainment system also gets an R-Design theme.