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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo bringing Chinese-built cars to America beginning next year

Just because the penetration of the American automotive market by Chinese brands hasn't quite happened yet doesn't mean that Chinese-built cars are far off. According to a new report, we could very soon see long-wheelbase Volvo S60s that were assembled in the People's Republic arriving on US shores.
The report comes from Automotive News China, which cites an anonymous Volvo exec. An official Volvo spokesperson later corroborated ANC's report, although where the original source claimed that we could see the Chinese-built S60L in US dealers at some point in 2015, the company line was that a timeline hadn't been established to begin exports from the world's most populous nation.
According to Volvo, the benefit to exporting from China to the United States rather than from Sweden is the relationship between the US dollar and the Chinese yuan. Overall, it's a less tumultuous issue than the dollar-to-euro situation. By moving vehicles from China to the US, the Chinese-owned company is limiting the degree of risk it's taking with sudden currency swings.

China's Geely to add $4.6 billion battery plant in EV push

BEIJING — Geely said on Monday it would build an electric vehicle battery factory with a planned annual manufacturing capacity of 42 gigawatt hours (GWh) in China's eastern city of Ganzhou, as it expands its EV lineup in the world's biggest car market. For comparison, the Tesla-Panasonic Gigafactory in Nevada announced an expansion last fall to just under 40 gigawatt hours. The total investment in the project by Geely's technology arm will be 30 billion yuan ($4.6 billion), according to a separate statement from the local government. Geely's technology group has previously invested in Ganzhou-based EV battery maker Farasis. The planned factory comes after Geely announced a flurry of tie-ups in January aimed at turning the automaker into a leading EV contract manufacturer and engineering service provider, as it fights the incursion of EV leader Tesla. Geely, which owns Volvo Cars and a 9.7% stake in Daimler AG, is competing with Great Wall and Nio, among others. China's government has heavily promoted new energy vehicles (NEVs) — such as battery-powered, plug-in petrol-electric hybrid and hydrogen fuel cell cars — in response to chronic air pollution, spurring interest from technology companies and investors alike. China forecasts NEVs will make up 20% of its annual auto sales by 2025 from around 5% in 2020.   Green Plants/Manufacturing Volvo Electric Geely