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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2023 Volvo XC60 Review: Get the Recharge plug-in hybrid

Pros: Elegant styling and beautiful cabin; excellent plug-in hybrid option; solid value Cons: Middling handling; pricey and strange Polestar performance model The 2023 Volvo XC60 is the bread-and-butter SUV for Volvo since it’s in the very popular compact luxury segment. Thankfully for Volvo, the XC60 is a good, solidly competitive offering and one of our top-recommended choices in that segment. The most enticing part about the XC60 is its superb plug-in hybrid “Recharge” option. With 36 miles of range, a very strong electric motor and tons of power on tap from the gasoline engine, thereÂ’s no luxury compact SUV plug-in hybrid weÂ’d rather have. Of course, many of the XC60Â’s other elements are what make it so desirable. The 2022 update to revamp the vehicleÂ’s infotainment system give it a top-notch suite of tech offerings. ItÂ’s practically impossible to find the exterior styling offensive. Plus, who doesnÂ’t love an elegant Swedish-style interior? You can even get wool upholstery! One of our editors loved the XC60 so much that he actually bought one, so thereÂ’s a true endorsement coming straight from our wallets. Compared to other compact luxury SUVs, the XC60 wonÂ’t carve corners as well as a BMW X3 or Mercedes-Benz GLC. Plus, the Polestar Engineered performance model is a tad questionable considering it doesnÂ’t provide extra power and has manually adjustable dampers — yeah, you have to go twist the knob yourself. Those arenÂ’t exactly dealbreakers, though, and given the spacious back seat and cargo room, comfortable driving characteristics and excellent fuel efficiency, the stylish XC60 is an impossible-to-overlook option. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? For 2023, Volvo revamps its trim naming structure. Instead of the familiar Momentum, R-Design and Inscription options, buyers are now faced with Core, Plus and Ultimate. Additionally, the number of options packages are reduced and bundled together. The more important updates happened last year for the 2022 model where Volvo completely revamped the powertrain options, adding a mild-hybrid assist to the B5 and B6 models and providing big upgrades to the Recharge plug-in hybrid. You can read about these changes to the Recharge in our first drive story from 2022.

Volvo working on ultra-lux four-seat XC90 for China?

In China, it's all about being driven. That's why we've seen so many automakers stretch their most popular models to appeal to buyers in the Chinese market. Volvo is certainly no stranger to this, and according to Autocar, the company is already working on a super-lux, four-seat version of its recently launched XC90 crossover.
Volvo won't stretch the XC90 and just increase second-row legroom, however. Instead, the company will reportedly remove both the standard XC90's second and third row benches, and install a duplicate set of front seats in the rear compartment, featuring the same electric adjustment features, including massage. These more luxurious thrones will be placed further back in the vehicle, allowing for "exceptional" legroom, Autocar reports, without needing to stretch the wheelbase.
Mum's the word on when we can expect to see the high-zoot Volvo arrive, though the magazine estimates that it surface later this year.