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2015 Volvo XC90

The new XC90 isn't just about the new XC90 - it's as much about the new generation of Volvos that will result.
Around the turn of the millennium, Volvo seemed like the perfect automaker to make a crossover. It had, after all, already established for itself a reputation for building all-wheel-drive wagons for transporting families in safety and comfort. But while its competitors marched one by one into the luxury utility market, Volvo held out. That was, anyway, until the debut of the original XC90 in 2002. And it's never looked back since.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

See Volvo's integration of Apple CarPlay in action

Apple unveiled its new CarPlay touchscreen infotainment system earlier today, and Volvo has just released a video showing the system in action. The Cupertino tech giant is expected to announce partnerships with Ferrari and Mercedes-Benz to license CarPlay, as well, at the 2014 Geneva Motor Show and will be working with even more manufacturers in the future.
The system pairs the driver's iPhone with the car's infotainment system and seamlessly allows them use the smart phone's functions and, at least in Volvo's demonstration, the car's climate control and seat heating systems. According to the video, the new system will be available "in the coming generation Volvo cars," which likely means the upcoming, next-generation Volvo XC90.
However, the system will not work universally. Apple will add functionality through an update to iOS 7 in the future for the iPhone 5, 5C and 5S. At launch other devices won't be supported. Scroll down to watch CarPlay work. We are expecting more details to emerge on the new infotainment system when the Swiss show opens tomorrow.