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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo's product road map includes five EVs and two PHEVs

Volvo recently hosted a gathering in Miami for North and South American retailers. A few attendees, perhaps proud of what Volvo had to say, shared some details on the proceedings with Automotive News. Volvo's pledge to become an all-EV brand by 2030 will commence with five new electric vehicles and two plug-in hybrids in the coming years. First up is a full-sized, three-row crossover said to get its vibe from the Concept Recharge. We figure this will be the long-rumored and occasionally canceled XC100, but that's only an educated guess. We've seen no spy shots of such a vehicle yet, but AN reports sales aspirations for the full-sizer are about 20,000 units for next year. If that's the case, something should appear soon. Around two years after the potential XC100 comes an EV codenamed V546 that AN reported on earlier this month. Said to slot in between the 185-inch-long XC60 and 195-inch-long XC90, this tweener could be about the length of the 189-inch Ford Edge. The sources claim it will ride on a new electric platform, which could be the SPA2 bones that will support the coming electric XC90 and that the Concept Recharge electric crossover study (pictured) sits on. This one goes into production in the U.S., at Volvos' Ridgeville, South Carolina plant, and in China. The plan is to sell 100,000 units annually. At some point, the XC60 small midsize crossover gets a battery-electric variant. The fourth EV will be a dinky silent runner that slides in under the XC40 Recharge. Referred to in the past as the XC10, XC20 and XC30, previous reportage claims this will ride on the Sustainable Experience Architecture (SEA) sourced from parent company Geely. The fifth EV was only mentioned as being a sedan, which is another mysterious entry. The S90 and XC90 are getting new PHEV generations, the crossover still expected to inaugurate proper names to the Swedish automaker's lineup. Volvo's planning a hiring spree for the South Carolina plant that only makes the S60 sedan at the moment. One of the new EV crossovers will start down lines there later this year, along with Polestar's middleweight performance crossover, then the potential XC100 (or whatever its proper name is) begins assembly there in 2023.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo P1800 restomod by Cyan Racing is coming to the U.S.

Cyan's Racing's heavily modded Volvo P1800 will soon be making its North American debut, and it'll be available to purchase in America. Based on the sleek 1961-72 coupe that just might be the sexiest car Volvo ever made, it's been transformed by the wizards at the race engineering firm previously known as Polestar into a 420-horse tire-shredder. We've waxed on about the Cyan P1800 before, admiring its lighter-than-a-Miata curb weight thanks to carbon fiber body panels, while marveling at its beautifully minimalist turbo 2.0-liter Volvo four. The driving experience is meant to be truly analog, from the manual gearbox to the lack of ABS and traction control. The entire suspension was redesigned and even its profile isn't quite identical to the original P1800 — the greenhouse, for example, has been repositioned. Best of all, its metamorphosis from antique to hot rod was performed not by some fly-by-night operation, but by an actual race shop, the one that turned the Volvo 850 into a Super Touring race car. The Polestar firm was so successful, Volvo actually bought them out, subsequently turning the brand into its performance EV subsidiary. Cyan Racing says the only things that remain from the original P1800 is the steel frame, hood release, handbrake, and windshield wipers. Everything else, including the glass, was manufactured uniquely for this car.  A year ago, Cyan said that the entry price for this unique combination of classic design and race-inspired performance was $500,000. When it becomes available stateside, however, the starting price will be, according to Cyan, "around $700,000". With that eye-watering price, customers get to personalize each P1800 to their liking. Cyan says the car was engineered so that it could be "tailored into anything from a lightweight, high-performance cafe racer to a grand tourer." The Cyan Volvo P1800 will make its North American debut at The Quail during Monterey Car Week.