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Volvos will brake for bicyclists with new detection technology

Anyone who pedals a bicycle knows that one of the biggest dangers to riders is a motorized vehicle - Volvo estimates that nearly 50 percent of all cyclists killed in European traffic have collided with a car. In the United States alone, 618 riders lost their lives in bicycle/motor vehicle crashes in 2010, and the number of injuries surpassed 52,000.
To help drop those numbers, Volvo has just announced Cyclist Detection with full auto brake - a technology that detects and automatically applies a vehicle's brakes when a cyclist swerves in front of a moving car. The basic components of the system include a radar unit integrated into the front grille, a camera fitted in front of the interior rear-view mirror and a central control unit. The radar is tasked with seeing obstacles in front of the vehicle and calculating distance, while the camera is responsible to determine what the object is. The central control unit, with rapid processing capabilities, monitors and evaluates the situation.
The technology, which will be sold bundled with its Pedestrian Detection and called Pedestrian and Cyclist Detection, will automatically apply full braking when both the radar and camera confirm a pedestrian or cyclist are in the immediate path of the vehicle. According to the automaker, the technology will be offered on the Volvo V40, S60, V60, XC60, V70, XC70 and S80 models from mid-May in 2013.

Volvo shows off 345-hp S60 and V60 Polestar

We showed you the hot, new Volvo V60 Polestar a few months back and raved about the fact that this long-roofed family car can hit 60 miles per hour in just 4.9 seconds. Now, we're seeing it and its four-doored brother, the S60 Polestar sedan, in person for the first time.
As we told you when the V60 Polestar was unveiled, both cars are motivated by a 3.0-liter, turbocharged six-cylinder that generates 345 horsepower and 369 pound-feet of torque, with peak twist arriving between 2,800 and 4,750. Power is channeled to a rear-biased all-wheel-drive system via a six-speed automatic transmission with paddle shifters and launch control.
Both Polestar models benefit from a suspension that features Öhlins shocks, while they ride on 20-inch "bespoke" wheels. Six-cylinder Brembo calipers clamp down on 14.6-inch rotors in front, meaning these Volvos should come to a stop as quickly as they get going.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.