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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.

Recharge Wrap-up: Formula E car swap video, Lyft adds carpooling, new Tesla book

Curious to see how the Formula E car swap goes down? During each hour-long race (or ePrix, as the series calls them), drivers have to make a pit stop to switch cars as the battery runs down. Of course, they want to do it as quickly as possible. It's kind of a tricky dance extricating oneself from the cockpit of one car and slipping into the seat of another facing the opposite direction. See the maneuver in the video below and read more at Jalopnik. A new report forecasts that the CNG and LPG vehicle market will be worth nearly $5.2 billion by 2019. The report cites fluctuating gasoline and diesel prices, and the relatively low prices of these alternative fuels, for their growing popularity. The report also breaks down the popularity of natural gas and propane vehicles in different parts up the world. In the Asia-Pacific region, China is the largest consumer. In Europe, CNG thrives in Italy, while LPG is most popular in Turkey and Poland. Meanwhile, CNG remains a tough sell in America, while South America has a healthy market. Learn more in the press release below or at Markets and Markets. The Ports of Los Angeles and Long Beach are testing trucks connected to overhead electric wires to reduce emissions and improve air quality. The eHighway, as the project is called, will cost $13.5 million and will use battery electric and hybrid trucks to move cargo around the ports along a one-mile stretch of wires. The trucks, made by Siemens and Volvo, also have the ability to disconnect from the wires and drive under their own power. See more in the video below or read more at ABC7. Lyft is introducing its own carpooling feature to its car-hailing app. Yesterday, we reported that its competitor Uber is testing UberPool, and Lyft is now doing something similar to encourage people to share rides. Lyft Line offers discounted rides, and matches passengers who are going to nearby destinations around the same time. Lyft Line offers passengers a guaranteed price before they accept the ride. Lyft is launching the carpooling service in San Francisco, and hopes to expand it from there. Read the in-depth article at The New York Times. A new book is available called Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution. Written by Charles Morris, senior editor of Charged, it chronicles the history of the famed electric automaker, its achievements in business and technology and the people responsible for Tesla's success.