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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo Cars, Northvolt to build battery plant with 3,000 jobs

Northvolt's new facility in Skelleftea, Sweden.   STOCKHOLM — Automaker Volvo Cars and battery manufacturer Northvolt will build their joint battery plant in Gothenburg, western Sweden, the two companies said on Friday. The new 50-gigawatt-hour (GWh) plant will create up to 3,000 jobs and make battery cells specifically developed for use in pure electric Volvo and Polestar cars, the Sweden-based companies said. Operations will begin in 2025. The two companies said last year they would form a joint venture to develop batteries, including setting up a gigafactory for production and a research and development centre, a total investment of about 30 billion crowns ($3.3 billion). Northvolt and Volvo said former Tesla executive Adrian Clarke had been appointed to lead the production company. "He comes with a long experience from Tesla as well as around how to build these type of factories," Northvolt CEO Peter Carlsson, who also previously worked for Tesla, told Reuters. Volvo Cars head of engineering and operations, Javier Varela, said access to fossil-free energy, skills and infrastructure had been factors for choosing Gothenburg, Volvo's hometown. Competition for talent is fierce, with most battery engineers based in Asia. Tesla and Asian companies such as LG and Samsung SDI are also setting up factories in Europe. Northvolt's gigafactory in the Swedish town of Skelleftea assembled its first battery cell at the end of December, making it the first European company to design and manufacture a battery in Europe. Carlsson said it was running as planned, although he said global supply-chain problems, semiconductor shortages and the COVID-19 had made it more of a challenge. "It has not been the easiest of times," he said. Volvo Cars, majority owned by China's Geely Holding, aims to sell 50% pure electric cars by the middle of this decade and fully electric cars only by 2030. Northvolt, whose biggest shareholder is Volkswagen, has so far receive more than $30 billion worth of contracts from customers such as BMW, Fluence, Scania, Volkswagen, Volvo Cars and Polestar.  

Junkyard Gem: 1984 Volvo 760 Turbo

When it came time for Volvo to replace the aging 200 Series (which debuted in 1974 but looked nearly identical to the mid-1960s-design 140 it was based on), the result was the 700 Series. This car first hit Volvo showrooms in 1982, and the initial models were all upscale 760 sedans with the same PRV V6 engine that powered the DeLorean DMC-12. The cheaper four-cylinder 740 appeared in North America for the 1984 model year, which didn't stop Volvo from selling a 760 with a turbocharged four-banger in the same showrooms. That's what we've got for today's Junkyard Gem, a first-model year Volvo 760 Turbo in a Colorado self-service yard. As it turned out, the 740/760/780 not only didn't replace the 240/260, it didn't even outlast it. 240 sales continued all the way through 1993, while the 760/780 and 740 got the axe in 1990 and 1992, respectively (to be fair, the later 900 Series was based on the 700 Series and was available new here until the very last 1998 S90s and V90s were sold). During the 1984 model year, American Volvo shoppers could choose between a new 240 Turbo (in two-door, four-door, and wagon forms) or the 760 sedan with their choice of oil- or gasoline-burning turbocharged engines. Yes, the 1980s truly were The Turbo Decade. For 1985, a turbocharged version of the 740 sedan was added to the lineup, though that was also the final year here for the 240 Turbo. This engine is a 2.3-liter "red block" four-cylinder, rated at 160 horsepower when new. That was two fewer horsepower than the more angrily boosted 2.2 in the 240 Turbo that year. The 740/760 scaled in at just a few more pounds than the 240, though it seemed bigger at a glance. Supposedly you could get a U.S.-market 760 Turbo with a four-speed manual transmission, but every example I've ever seen had the four-speed automatic. This one racked up just a bit over 200,000 miles during its life. Not bad, though I've found a 740 Turbo wagon that got close to 500,000 miles before ending up in the junkyard. The interior looks decent enough for its age, though I suspect these cloth seats replaced the original leather ones after the cowhide fell apart beneath the High Plains sun. It's hard to get more 1980s than a graphic equalizer/sound effector.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Zero to 55 in 7 seconds flat!