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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo celebrates 20 years since 850 wagons came to BTCC

This year Honda Yuasa Racing brought a station wagon back to the ranks of competitors in the British Touring Car Championship (its drivers currently sit in third and fifth place in the Championship). In 1994, however, Volvo was the first team to run an estate in the series that's one of the best for delivering close racing.
Rickard Rydell and Jan Lammers drove the duo of 850 Estates prepped by Tom Walkinshaw Racing, lining up at Thruxton and proving that the rumors of a wagon in the series weren't a joke. The team used that year for development, getting the 2.0-liter, 290-horsepower, naturally aspirated five-cylinder engine ready for the next year's proper assault. The team's best finish over the 21 races was a fifth place, and they took 14th overall.
Rules changes led Volvo to switch to the 850 sedan the following year, but all the right noises had been made with the wagon. Rydell drive on to a third-place overall finish in 1995, three years later he claimed the Championship title. You'll find details and reminiscing from Rydell in the press release below, as well as the full video with scenes from the glory days.

Volvo's latest export from Sweden: paid parental leave

STOCKHOLM — Volvo Cars will offer all its employees worldwide 24 weeks paid parental leave in a bid to support female executives and equal parenting. The carmaker, which is based in Sweden but owned by China's Geely Holding, has over 40,000 employees. From next month, all staff who have worked in Volvo plants and offices for at least a year will be entitled to the leave each time they have a child and will receive 80% of their base pay during the period, the company said on Tuesday. Sweden is one of few countries that already offers leave by law for either parent. "Some countries do not offer any paid leave to new parents, or exclude certain groups of parents – the latter is particularly true for fathers," the company, which previously did not have a global policy but adapted to local regulations, said in a statement. Around a third of Volvo's senior managers are currently female. The company aims to raise that share to 50%, a spokeswoman said, adding that Volvo's new policy will improve conditions for staff on parental leave not least in China and the United States. "When parents are supported to balance the demands of work and family, it helps to close the gender gap and allows everyone to excel in their careers," said Volvo Cars CEO Hakan Samuelsson. The global policy applies to either parent and the leave can be taken anytime within the first three years of parenthood. In Sweden, new parents are in general entitled by law to around a year of parental leave on up to 80% pay.